Cross-Cultural Research Methodology

What is it about?

We discuss methodological challenges and issues in conducting research in multiple countries and/or cultures. We focus attention on strategies for assuring that methods and samples are as comparable as possible across country samples so that firm conclusions can be reached about similarities and differences in results.

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Why is it important?

In this age of globalization, cross-cultural and cross-national research in business and the social sciences has become important. Our chapter provides a guide to conducting such research that would help researchers to apply state of the art methods to their studies.