A new approach to Augmented Reality (AR) defines a whole new type of user experience (UX).

What is it about?

This paper presents our new paradigm for Augmented Reality (AR) which fosters group experience, group interaction, situatedness, and gives main priority to the physical world. This is why we call it World as Support, which in opposition to the classical "Window on the World", does not force the users to have a user experience that is focused on a screen, that is isolated from other users and that does not give priority to the view of the physical world; which, after all, is the main source of the experience as we are augmenting it.

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