What is it about?
We have tested if a warning label on junk food about the calorie content can reduce consumer's demand for this kind of food.
Featured Image
Why is it important?
Find alternatives way to reduce junk food consumption is relevant for the bad impact of obesity on western society.
Perspectives
I think this paper is a good start point to develop new researches about "label strategy" for reducing junk food consumption.
Fabio Boncinelli
University of Florence
Read the Original
This page is a summary of: Warning labels on junk food: experimental evidence, International Journal of Consumer Studies, September 2016, Wiley,
DOI: 10.1111/ijcs.12312.
You can read the full text:
Contributors
The following have contributed to this page
