What is it about?
This paper explains the cultural differences about sustainable consumption behavior in developed and developing country (Italy and Pakistan). The data was collected from 673 Italian and 594 Pakistani consumers and analyzed using structural equation modeling.
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Why is it important?
The results validate that consumer concerns across the globe are related to the Sustainability Development Goals and the U.N. 2030 agenda, which aptly provides a blue print for the development and developmental goals and concerns across nations.
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This page is a summary of: “A healthy outside starts from the inside”: A matter of sustainable consumption behavior in Italy and Pakistan, Business Ethics the Environment & Responsibility, April 2021, Wiley,
DOI: 10.1111/beer.12333.
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