What marketers of after-school educational services and educators can learn from children’s perceptions of intelligence

What is it about?

Chinese children in Hong Kong had a restrictive views of intelligence. They imagined an intelligent child would have excellent academic achievement through hard work and practices. They imagined him or her to be lonely and isolated. Based on the results, marketers of after-school educational services can design courses and teaching materials to teach children different learning strategies and the appreciation of a wider range of intelligence.

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