All Stories

  1. Perceived effectiveness of celebrities and online influencers in advertising endorsement among Malaysian young adults

    Article • Young Consumers Insight and Ideas for Responsible Marketers, October 2024, Emerald

    Kara Chan

  2. Re-envisioning vocational education: critical discourse analysis of a government publicity campaign in Hong Kong

    Article • Education + Training, August 2024, Emerald

    Kara Chan

  3. What marketers of after-school educational services and educators can learn from children’s perceptions of intelligence

    Article • Young Consumers Insight and Ideas for Responsible Marketers, November 2023, Emerald

    Kara Chan

  4. Experience of Stress and Burnout among Pastors in China

    Article • Journal of Pastoral Care & Counseling Advancing theory and professional practice through scholarly and reflective publications, December 2019, SAGE Publications

    Kara Chan

  5. Experience of Stress and Coping Strategies among Pastors’ Wives in China

    Article • Journal of Pastoral Care & Counseling Advancing theory and professional practice through scholarly and reflective publications, September 2018, SAGE Publications

    Kara Chan

  6. Marketing bank services to youth in China

    Article • Young Consumers Insight and Ideas for Responsible Marketers, August 2017, Emerald

    Kara Chan

  7. Perception of healthy and unhealthy food among Chinese adolescents

    Article • Young Consumers Insight and Ideas for Responsible Marketers, April 2016, Emerald

    Kara Chan

  8. Consumers’ attitudes toward advertising by traditional Chinese medicine practitioners

    Article • Journal of Asian Pacific Communication, December 2015, John Benjamins

    Kara Chan

  9. Interpretation of female images in advertising among Chinese adolescents

    Article • Young Consumers Insight and Ideas for Responsible Marketers, June 2015, Emerald

    Kara Chan

  10. Attitudes toward acupuncture in Hong Kong

    Article • International Journal of Pharmaceutical and Healthcare Marketing, June 2015, Emerald

    Kara Chan, Mr Lennon Leung Lun Tsang, Timothy Fung

  11. How Chinese young consumers respond to gendered advertisements

    Article • Young Consumers Insight and Ideas for Responsible Marketers, November 2014, Emerald

    Kara Chan, Yu-Leung Ng

  12. Do females in advertisements reflect adolescents’ ideal female images?

    Article • Journal of Consumer Marketing, May 2014, Emerald

    Kara Chan, Yu-Leung Ng

  13. Advertising to Chinese youth: a study of public service ads in Hong Kong

    Article • Qualitative Market Research An International Journal, August 2013, Emerald

    Kara Chan

  14. Development of materialistic values among children and adolescents

    Article • Young Consumers Insight and Ideas for Responsible Marketers, August 2013, Emerald

    Kara Chan

  15. Do the public endorse advertisements of medical doctors?

    Article • Journal of Consumer Marketing, June 2013, Emerald

    Kara Chan

  16. Youth and advertisements using celebrities

    Article • Young Consumers Insight and Ideas for Responsible Marketers, June 2013, Emerald

    Kara Chan

  17. Shanghai girls and their perceived gender roles

    Article • Journal of Consumer Marketing, January 2013, Emerald

    Kara Chan

  18. Using theory of planned behavior to predict healthy eating among Danish adolescents

    Article • Health Education, December 2012, Emerald

    Kara Chan, Mr Lennon Leung Lun Tsang, Alice Grønhøj

  19. What do adolescent girls learn about gender roles from advertising images?

    Article • Young Consumers Insight and Ideas for Responsible Marketers, November 2012, Emerald

    Kara Chan, Yu-Leung Ng

  20. Segmentation of Chinese adolescent girls using gender roles and ideal female images

    Article • Journal of Consumer Marketing, October 2012, Emerald

    Kara Chan, Yu-Leung Ng

  21. Attributes of young consumers' favorite retail shops: a qualitative study

    Article • Journal of Consumer Marketing, October 2012, Emerald

    Kara Chan

  22. Portrayal of females in magazine advertisements in Hong Kong

    Article • Journal of Asian Pacific Communication, February 2012, John Benjamins

    Kara Chan

  23. Children's Television Programs in China: A Discourse of Success and Modernity

    Article • May 2010, Hong Kong University Press

    Kara Chan

  24. Understanding of Television Advertising Questionnaire for Children

    Article • January 2006, American Psychological Association (APA)

    Kara Chan

  25. Information content of television advertising in China: an update

    Article • Asian Journal of Communication, March 2005, Taylor & Francis

    Kara Chan

  26. Market Segmentation of Green Consumers in Hong Kong

    Article • Journal of International Consumer Marketing, December 1999, Taylor & Francis

    Kara Chan