What is it about?
This study examine the factors that influence the clothing interest among Generation Y consumers from Malaysia and Thailand.
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This page is a summary of: Cruising down millennials’ fashion runway: a cross-functional study beyond Pacific borders, Young Consumers Insight and Ideas for Responsible Marketers, November 2020, Emerald,
DOI: 10.1108/yc-05-2020-1140.
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