What is it about?
This paper aims to help in the development of a better understanding of key brand-related terms and discuss the key challenges and trends in brand management.
Featured Image
Read the Original
This page is a summary of: New challenges in brand management, Spanish Journal of Marketing - ESIC, December 2018, Emerald,
DOI: 10.1108/sjme-12-2018-036.
You can read the full text:
Contributors
The following have contributed to this page
