To eat or not to eat? The case of genetically modified (GM) food

What is it about?

Since the moment genetically modified organisms (GMOs) and genetically modified (GM) foods first came into the market, there has been a continuous debate between those who are supporters and opponents of them. This paper aims to identify the rationale of Greek consumers as regards their acceptance or denial of GM foods through the implementation of a survey conducted at the national level on adult population (1461 questionnaires collected).

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Why is it important?

Our findings show that there are significant differences between Greek consumers and consumers from other countries – the most important one being their focus on food safety and nutritional issues. Moreover, pricing discounts don’t reduce the above mentioned consumers’ preoccupation. Increase in the market share of GM food can occur only if special focus will be given in the implementation of promotion strategies verifying about the safety of use and increased nutritional value of them, having as a second priority, the implementation of an aggressive pricing policy towards non-GM foods.