What is it about?
policy makers, managers, marketers face uncertainty and complexity. This is always true, end ever more significant in emerging countries, due to lack of resources and severe constraints. The manuscript supports decison maker to face these conditions, in a Service Dominant logic perspective.
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Why is it important?
It is crucial that decision maker improve their abilities and capacities to manage complexity, hence to deal with static and dynamic observation of the reality, and cope with their related structural and systemic inferences. The script supports this by suggesting an intriguing systemic view of emerging markets principal features.
Perspectives
The script represent a step into system thinking and the Viable Systems Approach. The reader will be intrigued by its scientific potential.
Francesco Polese
University of Salerno
Read the Original
This page is a summary of: The contribution of VSA and SDL perspectives to strategic thinking in emerging economies, Managing Service Quality, November 2014, Emerald,
DOI: 10.1108/msq-09-2013-0199.
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