All Stories

  1. From market driving to market shaping: impact of a language shift

    Article • Journal of Business and Industrial Marketing, March 2022, Emerald

    jaqueline pels

  2. Informal sellers and formal markets: a habitus gap

    Article • Journal of Business and Industrial Marketing, September 2021, Emerald

    jaqueline pels

  3. Market resource gaps

    Article • Marketing Theory, April 2017, SAGE Publications

    jaqueline pels

  4. Business models to serve low-income consumers in emerging markets

    Article • Marketing Theory, April 2017, SAGE Publications

    jaqueline pels

  5. systems theories supporting business and marketing decision making in emerging countries

    Article • Managing Service Quality, November 2014, Emerald

    Francesco Polese, jaqueline pels