co-creating healthcare

What is it about?

This article critically examines the doctor-patient encounter during the consultation process in a hospital to address some important factors to consider during such encounters to improve on the service outcome. In effect how both the doctor and patient could work together towards improving the health of the patient.

Featured Image

Why is it important?

The study aimed to understand and examine the actors’ (doctors and patients) value perceptions and experiences in the consulting room to further the understanding of value co-creation processes at the micro level. It identifies three key elements needed to consider the value co-creation process. These include: the social context of the service encounter, the beliefs and perception of the actors, and the actors’ partnership.