All Stories

  1. The Impact of Celebrity Endorsement on Consumer Purchase Intention: An Emerging Market Perspective

    Article • The Journal of Marketing Theory and Practice, January 2019, Taylor & Francis

    Dr Kofi Osei-Frimpong

  2. Examining online social brand engagement: A social presence theory perspective

    Article • Technological Forecasting and Social Change, March 2018, Elsevier

    Dr Kofi Osei-Frimpong

  3. Examining satisfaction with the experience during a live chat service encounter-implications for website providers

    Article • Computers in Human Behavior, November 2017, Elsevier

    Dr Kofi Osei-Frimpong

  4. Reasons for (and outcomes of) social media use in Ghana

    Article • Technological Forecasting and Social Change, October 2017, Elsevier

    Dr Kofi Osei-Frimpong, Serwaa Karikari

  5. Value Co-Creation in Health Care: A Phenomenological Examination of the Doctor-Patient Encounter

    Article • Journal of Nonprofit & Public Sector Marketing, July 2017, Taylor & Francis

    Dr Kofi Osei-Frimpong

  6. Patient participatory behaviours in healthcare service delivery

    Article • Journal of Service Theory and Practice, March 2017, Emerald

    Dr Kofi Osei-Frimpong

  7. Examining the effects of patient characteristics and prior value needs on the patient-doctor encounter process in healthcare service delivery

    Article • International Journal of Pharmaceutical and Healthcare Marketing, June 2016, Emerald

    Dr Kofi Osei-Frimpong

  8. Patient co-creation activities in healthcare service delivery at the micro level: The influence of online access to healthcare information

    Article • Technological Forecasting and Social Change, April 2016, Elsevier

    Professor Alan M Wilson, Dr Kofi Osei-Frimpong

  9. co-creating healthcare

    Article • Journal of Service Theory and Practice, July 2015, Emerald

    Dr Kofi Osei-Frimpong, Professor Alan M Wilson