The Triple-A framework for serving humanity with service research

What is it about?

The Triple-A framework proposes that service research should be authentic in its approach, topics of investigation, research questions, and theories/frameworks used. Service scholars should close current research gaps using theories, methods, a team of investigators, and data that advance service research. Moreover, service research should be applicable by positively impacting society/planet earth, policymakers, organizations, and people. Finally, ethical standards should be met in the application of all three features of service research.

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Photo by Emily Morter on Unsplash

Photo by Emily Morter on Unsplash

Why is it important?

The authors propose a novel perspective, the “Triple-A framework for serving humanity with service research,” to guide service scholars in conducting state-of-the-art and methodologically rigorous research.