What is it about?
This editorial identifies pertinent research gaps in the literature on deliberate lookalikes. The five selected articles address some of these research gaps and provide useful insights on the purchase and usage of deliberate lookalikes along with directions for future research and ways to apply different research methods that could have important implications for scholars and managers.
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This page is a summary of: An introduction to the special issue on the past, present and future research on deliberate lookalikes, Journal of Product & Brand Management, September 2019, Emerald,
DOI: 10.1108/jpbm-07-2019-2464.
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