All Stories

  1. Non-sponsored brand-related user-generated content: effects and mechanisms of consumer engagement

    Article • Journal of Product & Brand Management, May 2021, Emerald

    Dr Nebojsa Davcik

  2. How to develop a private-label brand strategy

    Article • Journal of Business Research, September 2020, Elsevier

    Dr Nebojsa Davcik

  3. Managing uncertainty during a global pandemic: An international business perspective

    Article • Journal of Business Research, August 2020, Elsevier

    Dr Nebojsa Davcik

  4. Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance

    Article • Journal of Business Research, April 2020, Elsevier

    Dr Nebojsa Davcik

  5. An introduction to the special issue on the past, present and future research on deliberate lookalikes

    Article • Journal of Product & Brand Management, September 2019, Emerald

    Dr Nebojsa Davcik

  6. How an unequal intra-firm resources distribution affect market share

    Article • Marketing Intelligence & Planning, June 2019, Emerald

    Dr Nebojsa Davcik

  7. The Effects of Consumer Response on Inter-Firm Competitive Dynamics

    Article • Academy of Management Proceedings, August 2018, The Academy of Management

    Dr Nebojsa Davcik

  8. What drives Foreign Direct Investment

    Article • Journal of Business Research, July 2018, Elsevier

    Dr Nebojsa Davcik

  9. Impact of ethnic distance and cultural familiarity on free trade agreements

    Article • Asia Pacific Journal of Management, June 2018, Springer Science + Business Media

    Dr Nebojsa Davcik

  10. Exploring the Role of Brand Equity and R&D as Drivers of Product Innovation and Market Performance: An Abstract

    Article • January 2017, Springer Science + Business Media

    Dr Nebojsa Davcik

  11. The Role of Product Innovation in Marketing Performance: Empirical Study in FMCG Market (An Abstract)

    Article • January 2017, Springer Science + Business Media

    Dr Nebojsa Davcik

  12. A review of marketing resources and firm performance

    Article • Journal of Business Research, December 2016, Elsevier

    Dr Nebojsa Davcik

  13. Product innovation as a mediator on marketing performance

    Article • Journal of Business Research, December 2016, Elsevier

    Dr Nebojsa Davcik

  14. Exploring the Influence of Brand Innovation on Marketing Performance Using Signaling Framework and Resource-Based Theory (RBT) Approach

    Article • January 2016, Springer Science + Business Media

    Dr Nebojsa Davcik

  15. How Dynamic Marketing Capabilities Affect Market Share Performance Output: An Innovative Brand Oriented Approach

    Article • January 2016, Springer Science + Business Media

    Dr Nebojsa Davcik

  16. How much do Product Differentiation, Marketing Investments and Brand Equity Actually Affect Price? An Empirical Study in the Consumer Market

    Article • December 2015, Springer Science + Business Media

    Dr Nebojsa Davcik

  17. The role of marketing resources on pricing strategy

    Article • European Journal of Marketing, May 2015, Emerald

    Dr Nebojsa Davcik, Professor Piyush Sharma

  18. Towards a unified theory of brand equity

    Article • Journal of Product & Brand Management, March 2015, Emerald

    Dr Nebojsa Davcik

  19. Use and misuse of SEM in management research

    Article • Journal of Advances in Management Research, April 2014, Emerald

    Dr Nebojsa Davcik

  20. An empirical investigation of brand equity

    Article • British Food Journal, September 2013, Emerald

    Dr Nebojsa Davcik

  21. Exploratory Study of Brand Success

    Article • Journal of International Food & Agribusiness Marketing, January 2012, Taylor & Francis

    Dr Nebojsa Davcik