What is it about?
This research explores the materiality of organizational identity at Codorníu wineries to uncover how physical objects are used to support, instantiate and communicate organizational identity over time.
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Why is it important?
This study uncovered how the company used multiple physical objects to symbolically represent its identity. Some of these objects were used to legitimize organizational identity since the firm’s foundation, others were interpreted as identity markers to instantiate identity and provide it with greater persistence, while others were created to communicate organizational identity to external audiences.
Perspectives
This study describes the use of materiality to build legitimacy, employee identification, differentiation from competitors and reputation in organizations.
Albert Sunyer
Universitat Politecnica de Catalunya
Read the Original
This page is a summary of: The materiality of organizational identity: a case of Codorníu wineries, Journal of Organizational Change Management, February 2023, Emerald,
DOI: 10.1108/jocm-03-2022-0064.
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