Challenges and Motivations of Public Relations Entrepreneurs in Vietnam

What is it about?

This research explores the experiences of entrepreneurs in Vietnam's public relations industry, focusing on their motivations, roles, and challenges during the growth stage of their businesses. Through in-depth interviews with PR agency founders, the study finds that these entrepreneurs are more driven by the achievements and challenges of running a business rather than rapid growth or control. Many founders struggle to delegate management responsibilities due to difficulties in finding suitable candidates but are willing to do so to ensure business success. The study provides practical advice for aspiring entrepreneurs in Vietnam, especially those lacking business management experience.

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Photo by the blowup on Unsplash

Photo by the blowup on Unsplash

Why is it important?

This research is timely and unique because it challenges the common assumption that all entrepreneurs prioritize high growth and control. Instead, it highlights that many Vietnamese PR entrepreneurs value learning, achievements, and practical business challenges more. Understanding these motivations can help shape better support systems for entrepreneurs in emerging markets like Vietnam. The study also offers insights into the specific difficulties faced by PR entrepreneurs, such as the lack of qualified managerial candidates, which can inform policies and training programs to support sustainable business growth in the region.