Personalized vs non-personalized recommendations: how recommender systems, recommendation sources and recommendation platforms affect trial of YouTube videos among digital natives in Saudi Arabia

What is it about?

This is a first study to compare the influence of different online recommendation sources and compare personalized and non-personalized recommendation.Video links posted on social media used by the digital natives were found as the most effective form of recommendation shows that social approval. Recommendation can succeed in both personalized and non-personalized ways. Personalized recommendations as in YouTube recommended videos are almost the same as friends and family’s non-personalized posting of video links on social media in convincing people to watch the videos.

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