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  1. e–WOM and app stores in Iran: how online reviews influence purchase intention of paid mobile apps

    Article • Journal of Islamic Marketing, June 2024, Emerald

    Dr. Louisa Ha

  2. Implications of source, content, and style cues in curbing health misinformation and fake news

    Article • Internet Research, May 2023, Emerald

    Dr. Louisa Ha

  3. Personalized vs non-personalized recommendations: how recommender systems, recommendation sources and recommendation platforms affect trial of YouTube videos among digital natives in Saudi Arabia

    Article • Journal of Islamic Marketing, July 2021, Emerald

    Dr. Louisa Ha

  4. Data quality comparison between computers and smartphones in different web survey modes and question formats

    Article • Internet Research, July 2020, Emerald

    Dr. Louisa Ha

  5. Smartphones or computers for online sex education? A contraception information seeking model for Chinese college students

    Article • Sex Education, October 2019, Taylor & Francis

    Dr. Louisa Ha

  6. Mapping Recent Development in Scholarship on Fake News and Misinformation, 2008 to 2017: Disciplinary Contribution, Topics, and Impact

    Article • American Behavioral Scientist, August 2019, SAGE Publications

    Dr. Louisa Ha

  7. A pillar of community: Local newspapers, community capital, and impact on readership and advertising

    Article • Community Development, October 2018, Taylor & Francis

    Dr. Louisa Ha, Mark Flynn

  8. What Makes People Watch Online In-Stream Video Advertisements?

    Article • Journal of Interactive Advertising, March 2018, Taylor & Francis

    Dr. Louisa Ha

  9. Decline in news content engagement or news medium engagement? A longitudinal analysis of news engagement since the rise of social and mobile media 2009–2012

    Article • Journalism, September 2016, SAGE Publications

    Dr. Louisa Ha, Dr. Chen Yang

  10. How online usage of subscription-based journalism and mass communication research journal articles predicts citations

    Article • Learned Publishing, June 2016, Wiley

    Dr. Louisa Ha

  11. Mobile news consumption and political news interest: A time budget perspective

    Article • Journal of Applied Journalism & Media Studies, June 2016, Intellect

    Dr. Louisa Ha

  12. Who Pays for Online Content? A Media Dependency Perspective Comparing Young and Older People

    Article • The International Journal on Media Management, October 2015, Taylor & Francis

    Dr. Louisa Ha

  13. Use of Survey Research in Top Mass Communication Journals 2001–2010 And the Total Survey Error Paradigm

    Article • Review of Communication, January 2015, Taylor & Francis

    Dr. Louisa Ha

  14. The Role of the Trade Press in Promoting Professional Ethics in the Advertising Industry: The Case of the TV Quiz Scandal 1958–60

    Article • December 2014, Springer Science + Business Media

    Dr. Louisa Ha

  15. Like, share, Recommend

    Article • International Journal of Technology and Human Interaction, October 2013, IGI Global

    Dr Franklin Nii Amankwah Yartey, Dr. Louisa Ha

  16. Social Media Involvement Among College Students and General Population: Implications to Media Management

    Article • December 2012, Springer Science + Business Media

    Dr. Louisa Ha

  17. Internet experience and time displacement of traditional news media use: An application of the theory of the niche

    Article • Telematics and Informatics, May 2012, Elsevier

    Dr. Louisa Ha

  18. Emerging media and challenges in Chinese communities

    Article • Chinese Journal of Communication, December 2010, Taylor & Francis

    Dr. Louisa Ha

  19. Why university members use and resist technology? A structure enactment perspective

    Article • Journal of Computing in Higher Education, February 2010, Springer Science + Business Media

    Dr. Louisa Ha

  20. Subcultures and Use of Communication Information Technology in Higher Education Institutions

    Article • The Journal of Higher Education, January 2009, Project Muse

    Dr. Louisa Ha

  21. Knowledge creation and dissemination in sub‐Saharan Africa

    Article • Management Decision, April 2008, Emerald

    Dr. Louisa Ha

  22. Online Advertising Research in Advertising Journals: A Review

    Article • Journal of Current Issues & Research in Advertising, March 2008, Taylor & Francis

    Dr. Louisa Ha

  23. An integrated model of advertising clutter in offline and online media

    Article • International Journal of Advertising, January 2008, WARC Limited

    Dr. Louisa Ha

  24. Influence of cultural dimensions on online interactive review feature implementations: A comparison of Korean and U.S. retail web sites

    Article • Journal of Interactive Marketing, January 2008, Elsevier

    Dr. Louisa Ha

  25. Book Review: Programming and Direct Viewer Payment for Television: The Case of Canal Plus Spain. Media Markets Monograph

    Article • The International Journal on Media Management, June 2005, Taylor & Francis

    Dr. Louisa Ha

  26. Book Review: Programming and Direct Viewer Payment for Television: The Case of Canal Plus Spain. Media Markets Monograph

    Article • The International Journal on Media Management, June 2005, Taylor & Francis

    Dr. Louisa Ha

  27. Cross-Media Use in Electronic Media: The Role of Cable Television Web Sites in Cable Television Network Branding and Viewership

    Article • Journal of Broadcasting & Electronic Media, December 2004, Taylor & Francis

    Dr. Louisa Ha

  28. Webcasting Business Models of Clicks-and-Bricks and Pure-Play Media: A Comparative Study of Leading Webcasters in South Korea and the United States

    Article • The International Journal on Media Management, September 2004, Taylor & Francis

    Dr. Louisa Ha

  29. Webcasting Business Models of Clicks-and-Bricks and Pure-Play Media: A Comparative Study of Leading Webcasters in South Korea and the United States

    Article • The International Journal on Media Management, September 2004, Taylor & Francis

    Dr. Louisa Ha

  30. Book Review

    Article • Journal of Media Economics, July 2004, Taylor & Francis

    Dr. Louisa Ha

  31. Webcasting

    Article • January 2004, Wiley

    Dr. Louisa Ha

  32. Book Review

    Article • Journal of Media Economics, January 2004, Taylor & Francis

    Dr. Louisa Ha

  33. Internet Business Models for Broadcasters: How Television Stations Perceive and Integrate the Internet

    Article • Journal of Broadcasting & Electronic Media, December 2003, Taylor & Francis

    Dr. Louisa Ha

  34. The economics of scholarly journals: a case study on a society-published journal

    Article • Learned Publishing, July 2003, Wiley

    Dr. Louisa Ha

  35. Stroke Knowledge and Barriers to Stroke Prevention Among African Americans: Implications for Health Communication

    Article • Journal of Health Communication, July 2003, Taylor & Francis

    Dr. Louisa Ha

  36. Crossing Offline and Online Media

    Article • Journal of Interactive Advertising, March 2003, Taylor & Francis

    Dr. Louisa Ha

  37. Book reviews

    Article • The International Journal on Media Management, January 2003, Taylor & Francis

    Dr. Louisa Ha

  38. Setting the Public Health Agenda on Major Diseases in Sub-Saharan Africa: African Popular Magazines and Medical Journals, 1981–1997

    Article • Journal of Communication, December 2002, Oxford University Press (OUP)

    Dr. Louisa Ha

  39. Consumers' Use of Enhanced TV Features and Interest in E-Commerce on Cable Network Websites

    Article • Electronic Markets, October 2002, Taylor & Francis

    Dr. Louisa Ha

  40. Enhanced television strategy models: a study of TV Web sites

    Article • Internet Research, August 2002, Emerald

    Dr. Louisa Ha

  41. Book Review

    Article • Journal of Media Economics, October 2001, Taylor & Francis

    Dr. Louisa Ha

  42. Enhanced TV as brand extension: TV viewers' perception of enhanced TV features and TV commerce on broadcast networks' web sites

    Article • The International Journal on Media Management, January 2001, Taylor & Francis

    Dr. Louisa Ha

  43. Chinese and non‐Chinese scholars’ contributions to communication research on greater China, 1978–98

    Article • Asian Journal of Communication, January 2000, Taylor & Francis

    Dr. Louisa Ha

  44. Product Distribution Choices in China: A Transaction Cost Perspective

    Article • January 1999, Springer Science + Business Media

    Dr. Louisa Ha

  45. Reviews

    Article • Journal of International Communication, December 1998, Taylor & Francis

    Dr. Louisa Ha

  46. Interactivity reexamined: A baseline analysis of early business web sites

    Article • Journal of Broadcasting & Electronic Media, September 1998, Taylor & Francis

    Dr. Louisa Ha

  47. Advertising appeals used by services marketers: a comparison between Hong Kong and the United States

    Article • Journal of Services Marketing, April 1998, Emerald

    Dr. Louisa Ha

  48. Changes in language use and value appeals under political transition Hong Kong advertising 1991–5

    Article • Asian Journal of Communication, January 1998, Taylor & Francis

    Dr. Louisa Ha

  49. Determinants of Consumer Responses to Direct Marketing Media

    Article • Journal of Promotion Management, July 1997, Taylor & Francis

    Dr. Louisa Ha

  50. Does Advertising Clutter Have Diminishing and Negative Returns?

    Article • Journal of Advertising, March 1997, Taylor & Francis

    Dr. Louisa Ha

  51. Media Models and Advertising Effects: Conceptualization and Theoretical Implications

    Article • Journal of Current Issues & Research in Advertising, September 1995, Taylor & Francis

    Dr. Louisa Ha

  52. This line is mine

    Article • Telecommunications Policy, September 1993, Elsevier

    Dr. Louisa Ha

  53. Smartphones and Self-Broadcasting among College Students

    Article • IGI Global

    Dr Franklin Nii Amankwah Yartey, Dr. Louisa Ha

  54. Smartphones & College Students

    Article • IGI Global

    Dr Franklin Nii Amankwah Yartey, Dr. Louisa Ha

  55. Sampling in International Advertising Research

    Article • Edward Elgar Publishing

    Dr. Louisa Ha

  56. International Advertising

    Article • Oxford University Press (OUP)

    Dr. Louisa Ha

  57. Do College Students Benefit from Their Social Media Experience?

    Article • IGI Global

    Dr. Louisa Ha

  58. What Motivates Online Shoppers to “Like” Brands' Facebook Fan Pages?

    Article • IGI Global

    Dr. Louisa Ha

  59. Smartphones and Self-Broadcasting among College Students in an Age of Social Media

    Article • IGI Global

    Dr. Louisa Ha, Dr Franklin Nii Amankwah Yartey

  60. From Relationship to Information:

    Article • IGI Global

    Dr. Louisa Ha, Dr. Chen Yang