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Perspectives

This paper aims to explore the best practices in marketing strategies for the Malaysian business event industry.

Assoc Prof Ts Mohd Zairul
Universiti Putra Malaysia

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This page is a summary of: The best practice of marketing strategies for the Malaysian business event industry from experts' perspective, Journal of Hospitality and Tourism Insights, March 2021, Emerald,
DOI: 10.1108/jhti-09-2020-0178.
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