What is it about?
In the context of pre-1949 nationalistic appeals used by Chinese and non-Chinese companies, the interrelationships among nationalistic appeals, emotional marketing, framing events, and consumer boycotts are explored.
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This page is a summary of: Nationalistic appeals and consumer boycotts in China, 1900-1949, Journal of Historical Research in Marketing, October 2020, Emerald,
DOI: 10.1108/jhrm-08-2019-0030.
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