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  1. Marketing via Shangbangs (Chinese business networks)

    Article • Journal of Historical Research in Marketing, January 2024, Emerald

    Dr. Michael R. Hyman

  2. The principal–agent problem and its mitigation: a critical historical analysis

    Article • Journal of Management History, January 2024, Emerald

    Dr. Michael R. Hyman

  3. Softly enhancing political legitimacy via Red Tourism

    Article • Journal of Heritage Tourism, February 2023, Taylor & Francis

    Dr. Michael R. Hyman

  4. The Ethics and Politics of Academic Knowledge Production: Thoughts on the Future of Business Ethics

    Article • Journal of Business Ethics, September 2022, Springer Science + Business Media

    Dr. Michael R. Hyman

  5. Mitigation versus adaptation: climate-change-related appeals and pondering the future

    Article • Journal of Social Marketing, June 2022, Emerald

    Dr. Michael R. Hyman

  6. Guest editorial: Impact of artificial intelligence on business strategy in emerging markets: a conceptual framework and future research directions

    Article • International Journal of Emerging Markets, May 2022, Emerald

    Dr. Michael R. Hyman

  7. Gain-probability diagrams in consumer research

    Article • International Journal of Market Research, April 2022, SAGE Publications

    Dr. Michael R. Hyman

  8. True Consumer Autonomy: A Formalization and Implications

    Article • Journal of Business Ethics, April 2022, Springer Science + Business Media

    Dr. Michael R. Hyman

  9. Constructing Core-Course In-class Sessions From Students’ Presubmitted Questions

    Article • Journal of Higher Education Theory and Practice, March 2022, North American Business Press

    Dr. Michael R. Hyman

  10. Positive Psychology’s Mindset Precursors of Attitude-toward-Advertising-in-General

    Article • Journal of Promotion Management, March 2022, Taylor & Francis

    Dr. Michael R. Hyman

  11. Are structural equation models theories and does it matter?

    Article • Journal of Global Scholars of Marketing Science, March 2022, Taylor & Francis

    Dr. Michael R. Hyman

  12. Ethical issues in the application of new and emergent technologies of marketing

    Article • Journal of Business Research, March 2022, Elsevier

    Dr. Michael R. Hyman

  13. An Aspirational Definition of Marketing: An Abstract

    Article • January 2022, Springer Science + Business Media

    Dr. Michael R. Hyman

  14. Historical research with Chinese multilateral historical marketing sources

    Article • Journal of Historical Research in Marketing, November 2021, Emerald

    Dr. Michael R. Hyman

  15. Political and community logics jointly affect ‘social distancing’ compliance

    Article • Sustainable Cities and Society, November 2021, Elsevier

    Dr. Michael R. Hyman

  16. How Can We Minimize Visual Stereotypes in Ads?

    Article • Journal of Current Issues & Research in Advertising, November 2021, Taylor & Francis

    Dr. Michael R. Hyman

  17. Securing higher-quality data from self-administered questionnaires

    Article • International Journal of Market Research, November 2021, SAGE Publications

    Dr. Michael R. Hyman

  18. Contextual influences on marketing and consumerism: an East Asian perspective

    Article • International Marketing Review, June 2021, Emerald

    Dr. Michael R. Hyman

  19. Self-Customizable Online Courses: One Size Does Not Fit All

    Article • Journal of Higher Education Theory and Practice, June 2021, North American Business Press

    Dr. Michael R. Hyman

  20. A Macromarketing Prescription for Covid-19: Solidarity and Care Ethics

    Article • Journal of Macromarketing, March 2021, SAGE Publications

    Dr. Michael R. Hyman

  21. The harmful effect of null hypothesis significance testing on marketing research: An example

    Article • Journal of Business Research, March 2021, Elsevier

    Dr. Michael R. Hyman

  22. Disruptive Events and Associated Discontinuities: A Macromarketing Prescription

    Article • Journal of Macromarketing, December 2020, SAGE Publications

    Dr. Michael R. Hyman

  23. Direct and indirect effects of fear‐of‐missing‐out appeals on purchase likelihood

    Article • Journal of Consumer Behaviour, October 2020, Wiley

    Dr. Michael R. Hyman

  24. Nationalistic appeals and consumer boycotts in China, 1900-1949

    Article • Journal of Historical Research in Marketing, October 2020, Emerald

    Dr. Michael R. Hyman

  25. Why Consumers’ ‘New Power’ Will Change Marketing

    Article • Australasian Marketing Journal, August 2020, SAGE Publications

    Dr. Michael R. Hyman

  26. DEDICATED MARKETING ETHICS COURSE: DESIGN AND TEST

    Article • Marketing Education Review, July 2020, Taylor & Francis

    Dr. Michael R. Hyman

  27. Protection motivation theory and brick-and-mortar salespeople

    Article • Retail and Distribution Management, June 2020, Emerald

    Dr. Michael R. Hyman

  28. ‘Fear of missing out’: antecedents and influence on purchase likelihood

    Article • The Journal of Marketing Theory and Practice, June 2020, Taylor & Francis

    Dr. Michael R. Hyman

  29. The (im)precision of scholarly consumer behavior research

    Article • Journal of Business Research, June 2020, Elsevier

    Dr. Michael R. Hyman

  30. Use of Surveytainment Elements in Knowledge-Assessment Tests: An Abstract

    Article • January 2020, Springer Science + Business Media

    Dr. Michael R. Hyman

  31. Emerging masculinities in Chinese luxury social media marketing

    Article • Asia Pacific International Journal of Marketing, November 2019, Emerald

    Dr. Michael R. Hyman

  32. Cross-culture product hybridization in pre-communist China (1912–1949)

    Article • Asia Pacific International Journal of Marketing, October 2019, Emerald

    Dr. Michael R. Hyman

  33. Guest editorial

    Article • European Journal of Marketing, September 2019, Emerald

    Dr. Michael R. Hyman

  34. ‘Freedom Through Marketing’ Is Not Doublespeak

    Article • Journal of Business Ethics, September 2019, Springer Science + Business Media

    Dr. Michael R. Hyman

  35. Children’s influence on consumption-related decisions in single-mother families: Research review and Agenda

    Article • Cogent Business & Management, May 2019, Taylor & Francis

    Dr. Michael R. Hyman

  36. Pawnbroking in pre-1949 China: soft strategies for overcoming a negative image

    Article • Asia Pacific International Journal of Marketing, March 2019, Emerald

    Dr. Michael R. Hyman

  37. Using surveytainment to counter declining survey data quality

    Article • Journal of Business Research, February 2019, Elsevier

    Dr. Michael R. Hyman

  38. Determinants and outcomes of superstitious beliefs: a multi-study approach

    Article • Journal of Marketing Management, October 2018, Taylor & Francis

    Dr. Michael R. Hyman

  39. Critical historical research method and marketing scholarship

    Article • Journal of Marketing Management, June 2018, Taylor & Francis

    Dr. Michael R. Hyman

  40. Marketing Theory And Big Data

    Article • The Journal of Developing Areas, January 2018, Project Muse

    Dr. Michael R. Hyman

  41. Modeling specialty store customers’ buy/no-buy decisions

    Article • Retail and Distribution Management, December 2017, Emerald

    Dr. Michael R. Hyman

  42. Examining Online Chinese Buyer-Seller Relationships, Understanding E-Guanxi: An Abstract

    Article • December 2017, Springer Science + Business Media

    Dr. Michael R. Hyman

  43. Nostalgia and Astrometry as Precursors of Superstitious Beliefs: An Abstract

    Article • December 2017, Springer Science + Business Media

    Dr. Michael R. Hyman

  44. Can “Results Blind Manuscript Evaluation” Assuage “Publication Bias”?

    Article • Basic and Applied Social Psychology, September 2017, Taylor & Francis

    Dr. Michael R. Hyman

  45. Intrinsic Religiosity and Attitude toward Finales as Precursors of Superstitious Beliefs: A Cross-Cultural Investigation

    Article • Asian Journal of Business Research, April 2017, Asia Business Research Group

    Dr. Michael R. Hyman

  46. When Old Meets New: How China’s ‘Double-Eleven’ Day Challenges Confucianism

    Article • Asian Journal of Business Research, April 2017, Asia Business Research Group

    Dr. Michael R. Hyman

  47. Teaching ethics to marketing and logistics majors: A transformative learning experiment

    Article • Journal of Education for Business, March 2017, Taylor & Francis

    Dr. Michael R. Hyman

  48. Measuring Systems of Virtues Development

    Article • January 2017, Springer Science + Business Media

    Dr. Michael R. Hyman

  49. A Cross-Cultural Investigation of Intrinsic Religiosity and Attitude Toward Endings as Precursors of Superstitious Beliefs: An Abstract

    Article • January 2017, Springer Science + Business Media

    Dr. Michael R. Hyman

  50. Superstition, Astrometry, and Suspension of Disbelief: An Explanatory Model of Risk-Seeking Tendencies—An Abstract

    Article • January 2017, Springer Science + Business Media

    Dr. Michael R. Hyman

  51. How China’s “Double-Eleven” Day Challenges Confucianism: An Abstract

    Article • January 2017, Springer Science + Business Media

    Dr. Michael R. Hyman

  52. Book review

    Article • The Social Science Journal, March 2016, Elsevier

    Dr. Michael R. Hyman

  53. Book review

    Article • The Social Science Journal, December 2015, Elsevier

    Dr. Michael R. Hyman

  54. Antecedents and consequences of extrinsic superstitious beliefs: a cross-cultural investigation

    Article • Asia Pacific International Journal of Marketing, September 2015, Emerald

    Dr. Michael R. Hyman

  55. Qualitative Research Methods in Consumer Psychology

    Article • August 2015, Taylor & Francis

    Dr. Michael R. Hyman

  56. Measuring Systems of Virtues Development

    Article • January 2015, Springer Science + Business Media

    Dr. Michael R. Hyman

  57. Efficacy of Ads with Short Message Service (SMS) Copy

    Article • January 2015, Springer Science + Business Media

    Dr. Michael R. Hyman

  58. On Defining and Measuring Store Image

    Article • November 2014, Springer Science + Business Media

    Dr. Michael R. Hyman

  59. Unintended Consequences of the U.S. Television Ratings System

    Article • October 2014, Springer Science + Business Media

    Dr. Michael R. Hyman

  60. Anti-child-abuse ads: believability and willingness-to-act

    Article • Journal of Social Marketing, January 2014, Emerald

    Dr. Michael R. Hyman

  61. Ads by 527 Groups and the 2004 U.S. Presidential Election

    Article • Journal of Political Marketing, October 2013, Taylor & Francis

    Dr. Michael R. Hyman

  62. Deconstructing Subtle Racist Imagery in Television Ads

    Article • Journal of Business Ethics, August 2013, Springer Science + Business Media

    Dr. Michael R. Hyman

  63. Anthropomorphic responses to new-to-market logos

    Article • Journal of Marketing Management, January 2013, Taylor & Francis

    Dr Bruce A Huhmann, Dr. Michael R. Hyman

  64. Efficacy of sporting event ads with textese (SMS-type copy)

    Article • International Journal of Sport Management and Marketing, January 2013, Inderscience Publishers

    Dr. Michael R. Hyman

  65. Common practices in destination website design

    Article • Journal of Destination Marketing & Management, November 2012, Elsevier

    Dr. Michael R. Hyman

  66. Ethnic Identity in Advertising: A Review and Meta-Analysis

    Article • Journal of Promotion Management, October 2012, Taylor & Francis

    Dr. Michael R. Hyman

  67. Candidate-Sponsored TV Ads for the 2004 U.S. Presidential Election: A Content Analysis

    Article • Journal of Political Marketing, July 2012, Taylor & Francis

    Dr. Michael R. Hyman

  68. Adjusting self-reported attitudinal data for mischievous respondents

    Article • International Journal of Market Research, January 2012, WARC Limited

    Dr. Michael R. Hyman

  69. Handbook of Research on Teaching Ethics in Business and Management Education

    Article • January 2012, IGI Global

    Dr. Michael R. Hyman

  70. Outlet mall shoppers' intentions to purchase apparel: A dual-process perspective

    Article • Journal of Retailing and Consumer Services, July 2011, Elsevier

    Dr. Michael R. Hyman

  71. A Review of Ethnic Identity in Advertising

    Article • September 2010, Wiley

    Dr. Michael R. Hyman

  72. Motivators and enablers of SCOURing: A study of online piracy in the US and UK

    Article • Journal of Business Research, September 2010, Elsevier

    Dr. Michael R. Hyman

  73. Idolizing sport celebrities: a gateway to psychopathology?

    Article • International Journal of Advertising and Marketing to Children, August 2010, Emerald

    Dr. Michael R. Hyman

  74. Inactivity and the dynamics of relationship development: a proposed model

    Article • Journal of Strategic Marketing, June 2010, Taylor & Francis

    Dr. Michael R. Hyman

  75. Improving the Student Experience: Allowing Students Enrolled in a Required Course to Select Online or Face-to-Face Instruction

    Article • Marketing Education Review, April 2010, Taylor & Francis

    Dr. Michael R. Hyman

  76. Review of literature – Future research suggestions: Private label brands: Benefits, success factors and future research

    Article • Journal of Brand Management, November 2009, Springer Science + Business Media

    Dr. Michael R. Hyman

  77. Confucian/Chopsticks Marketing

    Article • Journal of Business Ethics, October 2009, Springer Science + Business Media

    Dr. Michael R. Hyman, Professor Zhilin Yang

  78. Using a Model's Apparent Ethnicity to Influence Viewer Responses to Print Ads: A Social Identity Theory Perspective

    Article • Journal of Current Issues & Research in Advertising, September 2009, Taylor & Francis

    Dr. Michael R. Hyman

  79. In Search of Value: A Model of Wagering Intentions

    Article • The Journal of Marketing Theory and Practice, July 2009, Taylor & Francis

    Dr. Michael R. Hyman

  80. Anti-consumption: An overview and research agenda

    Article • Journal of Business Research, February 2009, Elsevier

    Dr. Michael R. Hyman

  81. International Business Research: A Retrospective~!2008-08-29~!2008-11-08~!2008-12-03~!

    Article • The Open Business Journal, December 2008, Bentham Science Publishers

    Dr. Michael R. Hyman

  82. Responsible Ads: A Workable Ideal

    Article • Journal of Business Ethics, August 2008, Springer Science + Business Media

    Dr. Michael R. Hyman

  83. Hedonic/Functional Congruity Between Stores and Private Label Brands

    Article • The Journal of Marketing Theory and Practice, July 2008, Taylor & Francis

    Dr. Michael R. Hyman

  84. Ethical Antecedents of Cheating Intentions: Evidence of Mediation

    Article • Journal of Academic Ethics, March 2008, Springer Science + Business Media

    Dr. Michael R. Hyman

  85. A Multiple Stakeholder Perspective on Responsibility in Advertising

    Article • Journal of Advertising, June 2007, Taylor & Francis

    Dr. Michael R. Hyman

  86. An exploratory study of desired hotel attributes for American tourists vacationing in China and Ireland

    Article • Journal Of Vacation Marketing, April 2007, SAGE Publications

    Dr. Michael R. Hyman

  87. The Relationship between task complexity and information search: The role of self‐efficacy

    Article • Psychology and Marketing, February 2007, Wiley

    Dr. Michael R. Hyman, Dr Bruce A Huhmann

  88. A Dual-Process Model of Cheating Intentions

    Article • Journal of Marketing Education, December 2006, SAGE Publications

    Dr. Michael R. Hyman

  89. Assessing Faculty Beliefs About the Importance of Various Marketing Job Skills

    Article • Journal of Education for Business, November 2005, Taylor & Francis

    Dr. Michael R. Hyman

  90. Retrospective and Prospective Views on the Marketing/Finance Interface

    Article • Journal of the Academy of Marketing Science, October 2005, Springer Science + Business Media

    Dr. Michael R. Hyman

  91. The antitrust implications of relationship marketing

    Article • Journal of Business Research, November 2004, Elsevier

    Dr. Michael R. Hyman

  92. Antecedents and consequences of trust in a service provider

    Article • Journal of Business Research, September 2004, Elsevier

    Dr. Michael R. Hyman

  93. Revising the structural framework for marketing management

    Article • Journal of Business Research, September 2004, Elsevier

    Dr. Michael R. Hyman

  94. Violent Commercials in Television Programs for Children

    Article • Journal of Current Issues & Research in Advertising, March 2003, Taylor & Francis

    Dr. Michael R. Hyman

  95. Article • Journal of Business Ethics, January 2003, Springer Science + Business Media

    Dr. Michael R. Hyman

  96. Designing Vignette Studies in Marketing

    Article • Australasian Marketing Journal, September 2002, SAGE Publications

    Dr. Michael R. Hyman

  97. International marketing serials: a retrospective

    Article • International Marketing Review, December 2001, Emerald

    Dr. Michael R. Hyman, Professor Zhilin Yang

  98. An Improved Scale for Assessing Patients' Trust in Their Physician

    Article • Health Marketing Quarterly, September 2001, Taylor & Francis

    Dr. Michael R. Hyman

  99. Reviews of books

    Article • Journal of the Academy of Marketing Science, June 2001, Springer Science + Business Media

    Dr. Michael R. Hyman

  100. Program‐Length Commercials and Host Selling by the WWF

    Article • Business and Society Review, January 2001, Wiley

    Dr. Michael R. Hyman

  101. Exchange-Specific Self-Disclosure, Social Self-Disclosure, and Personal Selling

    Article • The Journal of Marketing Theory and Practice, January 2001, Taylor & Francis

    Dr. Michael R. Hyman

  102. Mail Surveys of Faculty and Acquaintances-of-the-Researcher Bias

    Article • The Journal of Social Psychology, April 2000, Taylor & Francis

    Dr. Michael R. Hyman

  103. Article • Journal of Business Ethics, January 2000, Springer Science + Business Media

    Dr. Michael R. Hyman

  104. An Advertising Test of the Work Ethic in the U.K. and the U.S.

    Article • Journal of International Consumer Marketing, April 1997, Taylor & Francis

    Dr. Michael R. Hyman

  105. A provider-cost/patron-effort schema for classifying products

    Article • Journal of the Academy of Marketing Science, December 1995, Springer Science + Business Media

    Dr. Michael R. Hyman

  106. On Foundations Research in the Social Sciences

    Article • International Journal of Applied Philosophy, January 1995, Philosophy Documentation Center

    Dr. Michael R. Hyman

  107. A Provider-Cost Patron-Effort Schema for Classifying Products

    Article • Journal of the Academy of Marketing Science, December 1994, Springer Science + Business Media

    Dr. Michael R. Hyman

  108. Research on Advertising Ethics: Past, Present, and Future

    Article • Journal of Advertising, September 1994, Taylor & Francis

    Dr. Michael R. Hyman

  109. Dependency Theory and the Effects of Advertising by Foreign-Based Multinational Corporations in Latin America

    Article • Journal of Advertising, March 1994, Taylor & Francis

    Dr. Michael R. Hyman

  110. On measuring ethical judgments

    Article • Journal of Business Ethics, July 1993, Springer Science + Business Media

    Dr. Michael R. Hyman

  111. Advertising: Questioning Common Complaints

    Article • Business Ethics A European Review, April 1993, Wiley

    Dr. Michael R. Hyman

  112. Ethical Codes and the Advocacy Advertisements of World War II

    Article • International Journal of Advertising, January 1993, Taylor & Francis

    Dr. Michael R. Hyman

  113. Book Review: Antitrust Economics on Trial: A Dialogue on the New Laissez-Faire

    Article • Journal of Marketing, January 1993, SAGE Publications

    Dr. Michael R. Hyman

  114. Ethical Judgments about Wartime Ads Depicting Combat

    Article • Journal of Advertising, September 1992, Taylor & Francis

    Dr. Michael R. Hyman

  115. A Piecewise-Regression Test of Riesman's Theory of Social Character

    Article • Journal of Current Issues & Research in Advertising, September 1992, Taylor & Francis

    Dr. Michael R. Hyman

  116. Public Relations, Advocacy Ads, and the Campaign Against Absenteeism During World War II

    Article • Business and Professional Ethics Journal, January 1992, Philosophy Documentation Center

    Dr. Michael R. Hyman

  117. A Rapprochement between the Advertising Community and the Jungians

    Article • Current Issues and Research in Advertising, March 1991, Taylor & Francis

    Dr. Michael R. Hyman

  118. Cultural Themes in Brazilian and U.S. Auto Ads: A Cross-Cultural Comparison

    Article • Journal of Advertising, June 1990, Taylor & Francis

    Dr. Michael R. Hyman

  119. Marketing and Logical Deduction

    Article • Journal of Marketing, April 1990, JSTOR

    Dr. Michael R. Hyman

  120. Ethical codes are not enough

    Article • Business Horizons, March 1990, Elsevier

    Dr. Michael R. Hyman

  121. The ethics of psychoactive ads

    Article • Journal of Business Ethics, February 1990, Springer Science + Business Media

    Dr. Michael R. Hyman

  122. Deception in Advertising: A Proposed Complex of Definitions for Researchers, Lawyers, and Regulators

    Article • International Journal of Advertising, January 1990, Taylor & Francis

    Dr. Michael R. Hyman

  123. The timeliness problem in the application of bass-type new product-growth models to durable sales forecasting

    Article • Journal of Business Research, January 1988, Elsevier

    Dr. Michael R. Hyman

  124. Evaluating and Improving Argument-Centered Works in Marketing

    Article • Journal of Marketing, October 1987, JSTOR

    Dr. Michael R. Hyman

  125. Evaluating and Improving Argument-Centered Works in Marketing

    Article • Journal of Marketing, October 1987, SAGE Publications

    Dr. Michael R. Hyman

  126. Reducing reluctance to transfer

    Article • Business Horizons, March 1987, Elsevier

    Dr. Michael R. Hyman