What is it about?
Explains what factors drive successful trust and commitment relationship between emerging country importers and suppliers from both developed and developing countries. The study based on SEM analysis of primary quantitative data and verified by qualitative findings.
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Why is it important?
Our findings confirm that cultural similarity facilitates communication, leading to increased knowledge and experience of importers, thereby contributing to an enhanced commitment to build trust in the relationship.
Perspectives
The collaborative study facilitated qualitative exploration of the findings of a quantitative model for some holistic interpretation. This has provided further validity of the findings.
Professor M Yunus Ali
Monash University
Read the Original
This page is a summary of: Buyer-supplier relational paradigm in internationalization process, Journal of Enterprise Information Management, April 2019, Emerald,
DOI: 10.1108/jeim-08-2018-0184.
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