What is it about?
Development and Validation of a Two-Dimensional scale of Affective Trust.
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Why is it important?
Over time, trust is maintained when the affective outweighs the calculus and the cognitive dimensions!
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This page is a summary of: Affective trust in buyer-seller relationships: a two-dimensional scale, Journal of Business and Industrial Marketing, March 2016, Emerald,
DOI: 10.1108/jbim-11-2014-0223.
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