What is it about?
The paper explains what factors influence industrial importers' commitment to their suppliers
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Why is it important?
Empirical study from an emerging country context
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This page is a summary of: Explaining industrial importers' commitment from an emerging market perspective: theoretical and managerial insights, Journal of Business and Industrial Marketing, January 2014, Emerald,
DOI: 10.1108/jbim-09-2011-0116.
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