What is it about?
The purpose of this paper is to understand non-vegetarian food consumption behavior and factors affecting the same of the consumers of middle-sized market, where organized retailing is still at infancy.
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Why is it important?
This paper analyses non-vegetarian food consumption food behavior of those customers, for whom non-vegetarian food is still considered as special food, and who belong to middle-sized cities where organized food retailing has just started.
Perspectives
An useful resource for those who want to understand and research purchase behavior non-veg food customers in India.
Professor Niraj Kumar
Development Management Institute Society
Read the Original
This page is a summary of: Study of consumers’ behavior for non-vegetarian products in emerging market of India, Journal of Agribusiness in Developing and Emerging Economies, May 2014, Emerald,
DOI: 10.1108/jadee-05-2013-0016.
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