All Stories

  1. Attitude towards soft drinks and its consumption pattern: a study of Gen Y consumers of India

    Article • British Food Journal, February 2018, Emerald

    Professor Niraj Kumar

  2. Extensiveness of farmers’ buying process of agri-inputs in India: implications for marketing

    Article • Journal of Agribusiness in Developing and Emerging Economies, May 2017, Emerald

    Professor Niraj Kumar

  3. Do labels influence purchase decisions of food products? Study of young consumers of an emerging market

    Article • British Food Journal, February 2017, Emerald

    Professor Niraj Kumar

  4. Corporate identity, customer orientation and performance of SMEs: Exploring the linkages

    Article • IIMB Management Review, September 2015, Elsevier

    Professor Niraj Kumar, Dr. Upendra Maurya

  5. Food Consumers Behaviour

    Article • British Food Journal, August 2015, Emerald

    Professor Niraj Kumar

  6. Fruit and Vegetable Consumers’ Behavior

    Article • Journal of International Food & Agribusiness Marketing, July 2015, Taylor & Francis

    Professor Niraj Kumar

  7. Information Sources or Media used by Farmers

    Article • Journal of Agricultural & Food Information, April 2015, Taylor & Francis

    Professor Niraj Kumar

  8. An Inclusive Value Chain in Agriculture

    Article • January 2015, Practical Action Publishing

    Professor Niraj Kumar

  9. Buying Non-Veg Foods in Emerging Markets

    Article • Journal of Agribusiness in Developing and Emerging Economies, May 2014, Emerald

    Professor Niraj Kumar

  10. Turnaround Challenges of a State-owned Enterprise: A Case Study of Orissa Remote Sensing Application Centre, India

    Article • Asian Journal of Management Cases, September 2013, SAGE Publications

    Professor Niraj Kumar

  11. Corporate Environmental Responsibility

    Article • Management of Environmental Quality An International Journal, September 2012, Emerald

    Professor Niraj Kumar, Professor Sumita Sindhi

  12. Learning Contract Farming the Banana Way: A Case Study

    Article • International Journal of Rural Management, October 2011, SAGE Publications

    Professor Niraj Kumar

  13. MAKING AND BREAKING A COMMUNITY FORESTRY INSTITUTION: A CASE STUDY

    Article • Forests Trees and Livelihoods, January 2002, Taylor & Francis

    Professor Niraj Kumar