What is it about?
Understanding of the farmers’ buying process is of great economic and strategic relevance for agri-business firms. The purpose of this paper is to explain the extensiveness of the buying process of Indian farmers in their purchase of agri-inputs and discusses its implications for agri-industries.
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Why is it important?
The paper offers an insight into the farmers’ buying process in India and how the farmers behave in different dimensions of the buying process. There are very few studies on the subject carried out in the Indian context.
Perspectives
The extensiveness of the buying process is one of the indicators of buying behavior of consumers. Agriculture and agri-business colleges, government departments, and corporations dealing with agri-inputs have been the great repertoires of studies on agriculture marketing and farmers’ behavior; however, most of these are rarely published and are difficult to access. This study makes a small contribution toward filling the existing gap. The present study explains the extensiveness of the buying process of the farmers in their purchase of agri-inputs in India.
Professor Niraj Kumar
Development Management Institute Society
Read the Original
This page is a summary of: Extensiveness of farmers’ buying process of agri-inputs in India: implications for marketing, Journal of Agribusiness in Developing and Emerging Economies, May 2017, Emerald,
DOI: 10.1108/jadee-02-2015-0013.
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