What is it about?
This study explains and predicts smartwatch adoption trends among non-users of smartwatches based on theories of the diffusion of innovation and inertia.
Featured Image
Read the Original
This page is a summary of: Status-quo satisfaction and smartwatch adoption: a multi-group analysis, Industrial Management & Data Systems, July 2020, Emerald,
DOI: 10.1108/imds-10-2019-0576.
You can read the full text:
Contributors
The following have contributed to this page
