What is it about?
A brewery has launched a barnacle-flavoured beer with great success into the marketplace. Our research shows that the level of consumer involvement with beer influences flavour preferences for conventional and unconventional flavours.
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This page is a summary of: How consumer involvement influences beer flavour preferences, International Journal of Wine Business Research, April 2020, Emerald,
DOI: 10.1108/ijwbr-10-2019-0054.
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