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All Stories

  1. The influence of social media celebrity endorsement on beer and wine purchase behaviour

    Article • International Journal of Wine Business Research, March 2023, Emerald

    Dr Cristina Calvo-Porral

  2. How consumer involvement influences beer flavour preferences

    Article • International Journal of Wine Business Research, April 2020, Emerald

    Dr Cristina Calvo-Porral

  3. An emotion-based typology of wine consumers

    Article • Food Quality and Preference, January 2020, Elsevier

    Dr Cristina Calvo-Porral

  4. Impact of Mobile Services on Business Development and E-Commerce

    Article • January 2020, IGI Global

    Dr Cristina Calvo-Porral

  5. Generational differences in technology behaviour: comparing millennials and Generation X

    Article • Kybernetes, December 2019, Emerald

    Dr Cristina Calvo-Porral

  6. Situational factors in alcoholic beverage consumption

    Article • British Food Journal, September 2019, Emerald

    Dr Cristina Calvo-Porral

  7. The moderating influence of involvement with ICTs in mobile services

    Article • Spanish Journal of Marketing - ESIC, May 2019, Emerald

    Dr Cristina Calvo-Porral, Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

  8. Profiling shopping mall customers during hard times

    Article • Journal of Retailing and Consumer Services, May 2019, Elsevier

    Dr Cristina Calvo-Porral

  9. How consumer involvement influences consumption-elicited emotions and satisfaction

    Article • International Journal of Market Research, March 2019, SAGE Publications

    Dr Cristina Calvo-Porral

  10. Profiling Beer Consumers for Brewery Management

    Article • January 2019, Elsevier

    Dr Cristina Calvo-Porral

  11. The Influence of Consumer Involvement in Wine Consumption-Elicited Emotions

    Article • Journal of International Food & Agribusiness Marketing, November 2018, Taylor & Francis

    Dr Cristina Calvo-Porral

  12. From “foodies” to “cherry-pickers”: A clustered-based segmentation of specialty food retail customers

    Article • Journal of Retailing and Consumer Services, July 2018, Elsevier

    Dr Cristina Calvo-Porral

  13. How involvement with wine influences the consumption elicited emotions

    Article • European Research on Management and Business Economics, July 2018, Elsevier

    Dr Cristina Calvo-Porral

  14. A clustered-based segmentation of beer consumers: from “beer lovers” to “beer to fuddle”

    Article • British Food Journal, June 2018, Emerald

    Dr Cristina Calvo-Porral

  15. Clustered segmentation of Millennials regarding their technology behavior

    Article • International Journal of Human-Computer Interaction, March 2018, Taylor & Francis

    Dr Cristina Calvo-Porral

  16. What are the main factors of commercial attraction of shopping malls?

    Article • Retail and Distribution Management, February 2018, Emerald

    Dr Cristina Calvo-Porral

  17. Satisfaction and switching intention in mobile services: Comparing lock-in and free contracts in the Spanish market

    Article • Telematics and Informatics, August 2017, Elsevier

    Dr Cristina Calvo-Porral

  18. Specialty food retailing: examining the role of products’ perceived quality

    Article • British Food Journal, July 2017, Emerald

    Dr Cristina Calvo-Porral

  19. Store brands’ purchase intention: Examining the role of perceived quality

    Article • European Research on Management and Business Economics, May 2017, Elsevier

    Dr Cristina Calvo-Porral

  20. The creation of satisfaction with technology through engagement

    Article • Computers in Human Behavior, January 2017, Elsevier

    Dr Cristina Calvo-Porral

  21. Can Marketing actions and strategies reduce food waste?

    Article • Journal of Food Products Marketing, December 2016, Taylor & Francis

    Dr Cristina Calvo-Porral

  22. Examining the role of Purchase Frequency and the determinants of Customer Satisfaction and Loyalty

    Article • British Food Journal, November 2016, Emerald

    Dr Cristina Calvo-Porral

  23. Relational, Functional Benefits and Customer Value in Large Retailing: A Cross-Format Comparative Analysis

    Article • Journal of International Food & Agribusiness Marketing, April 2016, Taylor & Francis

    Dr Cristina Calvo-Porral

  24. Food private label brands: the role of consumer trust on loyalty and purchase intention

    Article • British Food Journal, March 2016, Emerald

    Dr Cristina Calvo-Porral

  25. INFLUENCE OF MANUFACTURER SIGNATURE ON STORE BRANDS' LOYALTY AND PURCHASE INTENTION

    Article • Revista de Administração de Empresas, February 2016, FapUNIFESP (SciELO)

    Dr Cristina Calvo-Porral

  26. Marketing strategies during economic crisis: empirical evidence from the food industry

    Article • Journal of Global Marketing, January 2016, Taylor & Francis

    Dr Cristina Calvo-Porral

  27. The influence of switching costs and satisfaction on loyalty towards smartphone service providers

    Article • International Journal of Mobile Communications, January 2016, Inderscience Publishers

    Dr Cristina Calvo-Porral

  28. Smooth Operators?: satisfaction and switching behavior in virtual and traditional mobile services

    Article • Revista Española de Investigación de Marketing ESIC, September 2015, Elsevier

    Dr Cristina Calvo-Porral

  29. Switching behavior and customer satisfaction in mobile services

    Article • Computers in Human Behavior, August 2015, Elsevier

    Dr Cristina Calvo-Porral

  30. Measuring the influence of store brand equity in purchase intention

    Article • Cuadernos de Gestión, March 2015, Instituto de Economia Aplicada a la Empresa (IEAE)

    Dr Cristina Calvo-Porral

  31. Private Label Brands: The role of manufacturer identification on purchase intention

    Article • British Food Journal, February 2015, Emerald

    Dr Cristina Calvo-Porral

  32. Global Brands or Local Heroes?

    Article • British Food Journal, February 2015, Emerald

    Dr Cristina Calvo-Porral

  33. Switching Behavior and Customer Satisfaction in Mobile Services Questionnaire

    Article • January 2015, American Psychological Association (APA)

    Dr Cristina Calvo-Porral

  34. La credibilidad de los medios de comunicación desde el Modelo de Marca Creíble

    Article • Intercom Revista Brasileira de Ciências da Comunicação, December 2014, FapUNIFESP (SciELO)

    Dr Cristina Calvo-Porral

  35. Do Store Image and Price Perception Matter to Store Brand Equity?

    Article • Journal of Food Products Marketing, November 2014, Taylor & Francis

    Dr Cristina Calvo-Porral

  36. Actitudes de los jóvenes hacia la discapacidad desde la teoría de la acción razonada

    Article • RELIEVE - Revista Electrónica de Investigación y Evaluación Educativa, September 2014, Universitat de Valencia

    Dr Cristina Calvo-Porral

  37. Determinants of Store Brands' Success

    Article • Retail and Distribution Management, July 2014, Emerald

    Dr Cristina Calvo-Porral

  38. Credibilidad de los medios de comunicación

    Article • Profesional de la información, May 2014, EPI SCP (El Profesional de la Informacion)

    Dr Cristina Calvo-Porral

  39. Private label brands: two customer-based brand equity models

    Article • The International Review of Retail Distribution and Consumer Research, March 2014, Taylor & Francis

    Dr Cristina Calvo-Porral

  40. Private Label Brand Equity Questionnaire

    Article • January 2014, American Psychological Association (APA)

    Dr Cristina Calvo-Porral

  41. Perceived Quality in Higher Education

    Article • Marketing Intelligence & Planning, October 2013, Emerald

    Dr Cristina Calvo-Porral

  42. Domestic or imported Beer Brands?

    Article • Journal of International Food & Agribusiness Marketing, October 2013, Taylor & Francis

    Dr Cristina Calvo-Porral

  43. What matters to Store Brand Equity?: An approach in a downturn context

    Article • Investigaciones Europeas de Dirección y Economía de la Empresa, September 2013, Elsevier

    Dr Cristina Calvo-Porral

  44. Equity in Fashion Markets

    Article • Journal of Product & Brand Management, September 2012, Emerald

    Dr Cristina Calvo-Porral