What is it about?
The COVID-19 pandemic brought the need to understand new consumer behaviors and devise appropriate business strategies. We derived the resilient strategies adopted by Over-the-Top (OTT) platforms in India, analyzed a snapshot of consumer experience in consumption of OTT content during COVID-19, and gave forecast insights into consumer behavior post-COVID-19.
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This page is a summary of: OTT platforms resilience to COVID-19 – a study of business strategies and consumer media consumption in India, International Journal of Organizational Analysis, April 2022, Emerald,
DOI: 10.1108/ijoa-06-2021-2816.
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