What is it about?
This empirical study introduces the theory of corporate heritage identity stewardship. This theory explains how and why a succesfull corporate heritage identity requires managers to think, feel and act as custodians of the organisation and its corporate heritage.
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Why is it important?
This article reports on the fist dedicated empirical study that looks into the specific management characteristics of corporate heritage organisations. It develops and outlines a theoretical framework for future reference and empirical inquiry.
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This page is a summary of: Corporate heritage identity stewardship: a corporate marketing perspective, European Journal of Marketing, February 2015, Emerald,
DOI: 10.1108/ejm-03-2013-0169.
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