All Stories

  1. The role of corporate brand image for B2B relationships of logistics service providers in China

    Article • Journal of Business Research, September 2020, Elsevier

    Professor JOHN MT BALMER

  2. Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education: Business school insights

    Article • Journal of Business Research, August 2020, Elsevier

    Professor JOHN MT BALMER

  3. Explicating place identity attitudes, place architecture attitudes, and identification triad theory

    Article • Journal of Business Research, March 2020, Elsevier

    Professor JOHN MT BALMER, Dr Pantea Foroudi

  4. Marketing, the past and corporate heritage

    Article • Marketing Theory, August 2018, SAGE Publications

    Professor JOHN MT BALMER, Dr MARIO BURGHAUSEN

  5. Selfie appropriation by young British South Asian adults

    Article • Information Technology and People, April 2018, Emerald

    Professor JOHN MT BALMER

  6. Olins, Wallace [Wally] (1930–2014), corporate identity and branding consultant

    Article • February 2018, Oxford University Press (OUP)

    Professor JOHN MT BALMER

  7. Editorial

    Article • Journal of Product & Brand Management, February 2018, Emerald

    Professor JOHN MT BALMER

  8. Corporate heritage brands, augmented role identity and customer satisfaction

    Article • European Journal of Marketing, September 2017, Emerald

    Professor JOHN MT BALMER

  9. Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship

    Article • European Journal of Marketing, September 2017, Emerald

    Professor JOHN MT BALMER

  10. The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum

    Article • European Journal of Marketing, September 2017, Emerald

    Professor JOHN MT BALMER

  11. A quadripartite approach to analysing young British South Asian adults’ dual cultural identity

    Article • Journal of Marketing Management, May 2017, Taylor & Francis

    Professor JOHN MT BALMER

  12. Introduction to Corporate Heritage

    Article • March 2017, Taylor & Francis

    Professor JOHN MT BALMER

  13. Foundations of Corporate Heritage

    Article • March 2017, Taylor & Francis

    Professor JOHN MT BALMER

  14. China’s Brands, China’s Brand Development Strategies and Corporate Brand Communications in China

    Article • January 2017, Springer Science + Business Media

    Professor JOHN MT BALMER

  15. Introduction

    Article • January 2017, Springer Science + Business Media

    Professor JOHN MT BALMER

  16. Corporate Heritage Brands in China. Consumer Engagement with China’s Most Celebrated Corporate Heritage Brand — Tong Ren Tang: 同仁堂

    Article • January 2017, Springer Science + Business Media

    Professor JOHN MT BALMER

  17. Introduction: Current State and Future Directions for Research on Corporate Brand Management

    Article • January 2017, Springer Science + Business Media

    Professor JOHN MT BALMER

  18. Corporate Brand Orientation: What Is It? What of It?

    Article • January 2017, Springer Science + Business Media

    Professor JOHN MT BALMER

  19. Advances in Corporate Branding

    Article • January 2017, Springer Science + Business Media

    Professor JOHN MT BALMER

  20. Advances in Chinese Brand Management

    Article • January 2017, Springer Science + Business Media

    Professor JOHN MT BALMER

  21. Alliance Brands: Building Corporate Brands through Strategic Alliances?

    Article • January 2017, Springer Science + Business Media

    Professor JOHN MT BALMER

  22. The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution

    Article • Journal of Marketing Management, November 2016, Taylor & Francis

    Professor JOHN MT BALMER

  23. Corporate heritage tourism brand attractiveness and national identity

    Article • Journal of Product & Brand Management, May 2016, Emerald

    Professor JOHN MT BALMER

  24. Guest Editors’ Introduction

    Article • International Studies of Management and Organization, March 2016, Taylor & Francis

    Professor Anne Ellerup Nielsen, Professor JOHN MT BALMER

  25. Why Business School Managers are a Key Corporate Brand Stakeholder Group

    Article • International Studies of Management and Organization, March 2016, Taylor & Francis

    Professor JOHN MT BALMER

  26. Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands

    Article • Journal of Brand Management, January 2016, Springer Science + Business Media

    Dr MARIO BURGHAUSEN, Professor JOHN MT BALMER

  27. Corporate brands and corporate marketing: Emerging trends in the big five eco-system

    Article • Journal of Brand Management, January 2016, Springer Science + Business Media

    Professor JOHN MT BALMER

  28. The corporate brand and strategic direction: Senior business school managers’ cognitions of corporate brand building and management

    Article • Journal of Brand Management, January 2016, Springer Science + Business Media

    Professor JOHN MT BALMER

  29. Brands in, from and to emerging markets: The role of industrial relationships

    Article • Industrial Marketing Management, November 2015, Elsevier

    Professor JOHN MT BALMER

  30. Guest Editorial

    Article • Journal of Brand Management, June 2015, Nature

    Dr MARIO BURGHAUSEN, Professor JOHN MT BALMER

  31. Explicating corporate heritage, corporate heritage brands and organisational heritage

    Article • Journal of Brand Management, June 2015, Nature

    Dr MARIO BURGHAUSEN, Professor JOHN MT BALMER

  32. Introducing organisational heritage: Linking corporate heritage, organisational identity and organisational memory

    Article • Journal of Brand Management, June 2015, Nature

    Dr MARIO BURGHAUSEN, Professor JOHN MT BALMER

  33. China’s brands, China’s brand development strategies and corporate brand communications in China

    Article • Journal of Brand Management, April 2015, Springer Science + Business Media

    Professor JOHN MT BALMER

  34. Guest Editorial

    Article • Journal of Brand Management, April 2015, Springer Science + Business Media

    Professor JOHN MT BALMER

  35. Corporate heritage identity stewardship

    Article • European Journal of Marketing, February 2015, Emerald

    Professor JOHN MT BALMER, Dr MARIO BURGHAUSEN

  36. WALLY OLINS & CORPORATE BRAND AND CORPORATE IDENTITY.

    Article • Corporate Communications An International Journal, February 2015, Emerald

    Professor JOHN MT BALMER

  37. Corporate heritage identity management and implementation

    Article • Journal of Business Research, November 2014, Elsevier

    Dr MARIO BURGHAUSEN, Professor JOHN MT BALMER

  38. Repertoires of the corporate past

    Article • Corporate Communications An International Journal, September 2014, Emerald

    Professor JOHN MT BALMER, Dr MARIO BURGHAUSEN

  39. Wally Olins (1930–2014), corporate identity ascendancy and corporate brand hegemony. Celebrating the life of Wally Olins: Leading corporate identity exponent and prominent brand proponent

    Article • Journal of Brand Management, August 2014, Springer Science + Business Media

    Professor JOHN MT BALMER

  40. Contemplating Corporate Marketing, Identity and Communication

    Article • December 2013, Taylor & Francis

    Professor JOHN MT BALMER

  41. Corporate brand orientation: What is it? What of it?

    Article • Journal of Brand Management, November 2013, Springer Science + Business Media

    Professor JOHN MT BALMER

  42. Corporate brand management – A leadership perspective

    Article • Journal of Brand Management, November 2013, Springer Science + Business Media

    Professor JOHN MT BALMER

  43. Universities and export market orientation: an exploratory study of UK post-92 universities

    Article • Marketing Intelligence & Planning, October 2013, Emerald

    Professor JOHN MT BALMER

  44. Corporate heritage brands: Mead's theory of the past

    Article • Corporate Communications An International Journal, August 2013, Emerald

    Professor JOHN MT BALMER

  45. Corporate heritage, corporate heritage marketing, and total corporate heritage communications

    Article • Corporate Communications An International Journal, August 2013, Emerald

    Professor JOHN MT BALMER

  46. Guest editorial

    Article • Corporate Communications An International Journal, August 2013, Emerald

    Professor JOHN MT BALMER

  47. Contemporary Perspectives on Corporate Marketing

    Article • July 2013, Taylor & Francis

    Professor JOHN MT BALMER

  48. A grounded theory of the corporate identity and corporate strategy dynamic

    Article • European Journal of Marketing, March 2013, Emerald

    Professor JOHN MT BALMER

  49. Corporate brands: what’s new?

    Article • Comunicação e Sociedade, December 2012, Centro de Estudos de Comunicacao e Sociedade, Universidade Minho

    Professor JOHN MT BALMER

  50. Corporate communication and corporate marketing

    Article • Corporate Communications An International Journal, October 2012, Emerald

    Professor JOHN MT BALMER

  51. Corporate communication and corporate marketing

    Article • Corporate Communications An International Journal, October 2012, Emerald

    Professor JOHN MT BALMER

  52. Commentary: Identity, Identification and the Management of Change

    Article • Corporate Reputation Review, July 2012, Nature

    Professor JOHN MT BALMER

  53. Strategic corporate brand alignment

    Article • European Journal of Marketing, July 2012, Emerald

    Professor JOHN MT BALMER

  54. Corporate Brand Management Imperatives: Custodianship, Credibility, and Calibration

    Article • California Management Review, April 2012, SAGE Publications

    Professor JOHN MT BALMER

  55. Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British Monarchy

    Article • European Journal of Marketing, September 2011, Emerald

    Professor JOHN MT BALMER

  56. Corporate marketing myopia and the inexorable rise of a corporate marketing logic

    Article • European Journal of Marketing, September 2011, Emerald

    Professor JOHN MT BALMER

  57. Explicating corporate brands and their management: Reflections and directions from 1995

    Article • Journal of Brand Management, December 2010, Springer Science + Business Media

    Professor JOHN MT BALMER

  58. The BP Deepwater Horizon débâcle and corporate brand exuberance

    Article • Journal of Brand Management, October 2010, Springer Science + Business Media

    Professor JOHN MT BALMER

  59. Corporate Identity: The POWER and the PARADOX

    Article • Design Management Journal (Former Series), June 2010, Wiley

    Professor JOHN MT BALMER

  60. Corporate Brand Identification and Corporate Brand Management: How Top Business Schools do it

    Article • Journal of General Management, June 2010, SAGE Publications

    Professor JOHN MT BALMER

  61. Explicating corporate identity

    Article • Corporate Communications An International Journal, October 2009, Emerald

    Wim Elving, Professor JOHN MT BALMER

  62. The Shared Management and Ownership of Corporate Brands: The Case of Hilton

    Article • Journal of General Management, June 2009, SAGE Publications

    Professor JOHN MT BALMER

  63. Scrutinising the British Monarchy

    Article • Management Decision, May 2009, Emerald

    Professor JOHN MT BALMER

  64. Corporate marketing: apocalypse, advent and epiphany

    Article • Management Decision, May 2009, Emerald

    Professor JOHN MT BALMER

  65. The 10th ICIG Symposium: Corporate marketing and identity: reflections and directions

    Article • Management Decision, May 2009, Emerald

    Professor JOHN MT BALMER

  66. Aligning Identity and Strategy: Corporate Branding at British Airways in the Late 20th Century

    Article • California Management Review, April 2009, SAGE Publications

    Professor JOHN MT BALMER

  67. Identity based views of the corporation

    Article • European Journal of Marketing, September 2008, Emerald

    Professor JOHN MT BALMER

  68. An epiphany of three

    Article • June 2008, Taylor & Francis

    Professor JOHN MT BALMER

  69. A Resource-Based View of the British Monarchy as a Corporate Brand

    Article • International Studies of Management and Organization, December 2007, Taylor & Francis

    Professor JOHN MT BALMER

  70. Preface: New Frontiers and Perspectives in Corporate Brand Management: In Search of a Theory

    Article • International Studies of Management and Organization, December 2007, Taylor & Francis

    Professor JOHN MT BALMER

  71. Guest editorial

    Article • Corporate Communications An International Journal, October 2007, Emerald

    Professor JOHN MT BALMER

  72. Student corporate brand identification: an exploratory case study

    Article • Corporate Communications An International Journal, October 2007, Emerald

    Professor JOHN MT BALMER

  73. Perceived Corporate Identity/Strategy Dissonance: Triggers and Managerial Responses

    Article • Journal of General Management, September 2007, SAGE Publications

    Professor JOHN MT BALMER

  74. Corporate marketing and the branding of the organisation

    Article • Journal of Brand Management, August 2007, Nature

    Professor JOHN MT BALMER

  75. Identity studies: multiple perspectives and implications for corporate‐level marketing

    Article • European Journal of Marketing, July 2007, Emerald

    Professor JOHN MT BALMER

  76. Corporate brands with a heritage

    Article • Journal of Brand Management, July 2007, Springer Science + Business Media

    Professor JOHN MT BALMER

  77. Social Identity, Organizational Identity and Corporate Identity: Towards an Integrated Understanding of Processes, Patternings and Products

    Article • British Journal of Management, March 2007, Wiley

    Professor JOHN MT BALMER

  78. The Nature and Management of Ethical Corporate Identity: A Commentary on Corporate Identity, Corporate Social Responsibility and Ethics

    Article • Journal of Business Ethics, February 2007, Springer Science + Business Media

    Professor JOHN MT BALMER

  79. Mapping the Interface Between Corporate Identity, Ethics and Corporate Social Responsibility

    Article • Journal of Business Ethics, February 2007, Springer Science + Business Media

    Professor JOHN MT BALMER

  80. The Crown as a corporate brand: Insights from monarchies

    Article • Journal of Brand Management, September 2006, Springer Science + Business Media

    Professor JOHN MT BALMER

  81. The monarchy as a corporate brand

    Article • European Journal of Marketing, July 2006, Emerald

    Professor JOHN MT BALMER

  82. Corporate marketing

    Article • European Journal of Marketing, July 2006, Emerald

    Professor JOHN MT BALMER

  83. Corporate marketing: insights and integration drawn from corporate branding, corporate identity, corporate communication, corporate reputation and visual identification

    Article • European Journal of Marketing, July 2006, Emerald

    Professor JOHN MT BALMER

  84. Alliance brands: Building corporate brands through strategic alliances?

    Article • Journal of Brand Management, April 2006, Springer Science + Business Media

    Professor JOHN MT BALMER

  85. The saliency and significance of generic identity: an explanatory study of UK building societies

    Article • The International Journal of Bank Marketing, June 2005, Emerald

    Professor JOHN MT BALMER

  86. Corporate brands: what are they? What of them?

    Article • European Journal of Marketing, August 2003, Emerald

    Professor JOHN MT BALMER

  87. Revealing the Corporation

    Article • March 2003, Taylor & Francis

    Professor JOHN MT BALMER

  88. Managing the Multiple Identities of the Corporation

    Article • California Management Review, April 2002, SAGE Publications

    Professor JOHN MT BALMER

  89. The Three Virtues and Seven Deadly Sins of Corporate Brand Management

    Article • Journal of General Management, September 2001, SAGE Publications

    Professor JOHN MT BALMER

  90. Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog

    Article • European Journal of Marketing, April 2001, Emerald

    Professor JOHN MT BALMER

  91. From the Pentagon: A New Identity Framework

    Article • Corporate Reputation Review, April 2001, Springer Science + Business Media

    Professor JOHN MT BALMER

  92. Cause, effect and benefits of a standardised corporate visual identity system of UK companies operating in Malaysia

    Article • European Journal of Marketing, April 2001, Emerald

    Professor JOHN MT BALMER

  93. Corporate identity and corporate communications: creating a competitive advantage

    Article • Industrial and Commercial Training, December 2000, Emerald

    Professor JOHN MT BALMER

  94. The Saliency of Olins' Visual Identity Structure in Relation to UK Companies Operating in Malaysia

    Article • Corporate Reputation Review, July 2000, Springer Science + Business Media

    Professor JOHN MT BALMER

  95. Corporate identity and corporate communications: creating a competitive advantage

    Article • Corporate Communications An International Journal, December 1999, Emerald

    Professor JOHN MT BALMER

  96. Corporate identity and corporate communications: the antidote to merger madness

    Article • Corporate Communications An International Journal, December 1999, Emerald

    Professor JOHN MT BALMER

  97. Merger Madness: The Final Coup de Grâce

    Article • Journal of General Management, June 1999, SAGE Publications

    Professor JOHN MT BALMER

  98. The Acid Test of Corporate Identity Management™

    Article • Journal of Marketing Management, April 1999, Taylor & Francis

    Professor JOHN MT BALMER

  99. Corporate Identity and the Advent of Corporate Marketing

    Article • Journal of Marketing Management, November 1998, Taylor & Francis

    Professor JOHN MT BALMER

  100. Managing Corporate Image and Corporate Reputation

    Article • Long Range Planning, October 1998, Elsevier

    Professor JOHN MT BALMER

  101. Corporate Identity

    Article • International Studies of Management and Organization, September 1998, Taylor & Francis

    Professor JOHN MT BALMER

  102. Corporate identity and private banking: a review and case study

    Article • The International Journal of Bank Marketing, September 1997, Emerald

    Professor JOHN MT BALMER

  103. Part VII: Managing Reputation: Pursuing Everyday Excellence: Corporate identity: What of it, why the confusion, and what's next?

    Article • Corporate Reputation Review, July 1997, Nature

    Professor JOHN MT BALMER

  104. Corporate identity: the concept, its measurement and management

    Article • European Journal of Marketing, June 1997, Emerald

    Professor JOHN MT BALMER

  105. Visual identity: trappings or substance?

    Article • European Journal of Marketing, June 1997, Emerald

    Professor JOHN MT BALMER

  106. Visual identity: trappings or substance?

    Article • European Journal of Marketing, January 1997, Emerald

    Professor JOHN MT BALMER

  107. Corporate identity: the concept, its measurement and management

    Article • European Journal of Marketing, January 1997, Emerald

    Professor JOHN MT BALMER

  108. Corporate and generic identities: lessons from the Co‐operative Bank

    Article • The International Journal of Bank Marketing, July 1996, Emerald

    Professor JOHN MT BALMER, Professor Adrian Wilkinson

  109. Corporate Branding and Connoisseurship

    Article • Journal of General Management, September 1995, SAGE Publications

    Professor JOHN MT BALMER

  110. The BBC's Corporate Identity: Myth, Paradox and Reality

    Article • Journal of General Management, March 1994, SAGE Publications

    Professor JOHN MT BALMER

  111. Building Societies: Change, Strategy and Corporate Identity

    Article • Journal of General Management, December 1991, SAGE Publications

    Professor JOHN MT BALMER