What is it about?
This paper deals with usage and influence of food labels by the young consumers of an emerging market where food labeling regulation is comparatively recent phenomenon.
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Why is it important?
As labeling regulation is a comparatively recent phenomenon in India and many developing countries, study of the usage and influence of food labels on young consumers’ purchase decision, a hitherto not much-studied subject, will contribute significantly to the literature on food labels.
Perspectives
Since use of packaged food is on rise in India and many developing countries, it is imperative to know how the young consumers perceive these foods. Findings of this study reflect the possible behavior of future and potential customers, and will be of help to agri and food firms in developing appropriate strategies to make labels more useful and effective tool of communication affecting purchase decisions of young customers.
Professor Niraj Kumar
Development Management Institute Society
Read the Original
This page is a summary of: Do labels influence purchase decisions of food products? Study of young consumers of an emerging market, British Food Journal, February 2017, Emerald,
DOI: 10.1108/bfj-06-2016-0249.
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