What is it about?
This is the first study to show that herd mentality during a crisis situation such as COVID-19, is not one-dimensional and varies according to the location of the social media network.
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This page is a summary of: Supply chain insights from social media users’ responses to panic buying during COVID-19: the herd mentality, Asia Pacific International Journal of Marketing, March 2022, Emerald,
DOI: 10.1108/apjml-06-2021-0400.
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