What is it about?
Argues that corporate communication of a historical nature can be conceptualised as a fully-fledged genre of business communication
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Why is it important?
It gives researchers an analytical framework though which to apprehend and compare the ways companies used history to communicate with diverse stakeholders
Perspectives
A great example of the value of qualitative research in the use of the past by companies and corporations in Europe and the US.
Dr Agnes Delahaye
Triangle UMR 5206
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This page is a summary of: The genre of corporate history, Journal of Organizational Change Management, February 2009, Emerald,
DOI: 10.1108/09534810910933898.
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