What is it about?
A quantitative study to examine how Chinese adolescent girls perceive about female gender roles and identities. Respondents were segmented into four groups named as conformists, aggressive pursuers, image protectors, and single-handers.
Featured Image
Why is it important?
Shanghai adolescents girls on the whole are active agents. They are keen to realise their dreams and potentials.
Read the Original
This page is a summary of: How Chinese adolescent girls perceive gender roles: a psychographic study, Journal of Consumer Marketing, January 2013, Emerald,
DOI: 10.1108/07363761311290830.
You can read the full text:
Contributors
The following have contributed to this page