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This page is a summary of: Consumer Behavior: Buying, Having, and Being (8th ed.)20091Michael R. Solomon.Consumer Behavior: Buying, Having, and Being (8th ed.). Upper Saddle River, NJ: Pearson Education 2009. , ISBN: ‐13: 978‐0‐13‐515336‐9 ‐10: 0‐13‐515336‐0, Management Decision, May 2009, Emerald,
DOI: 10.1108/00251740910960169.
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