An Analysis of Online Shoppers' Acceptance and Trust toward Electronic Marketplace using TAM Model

What is it about?

Changes in technology affect business activities. The presence of the internet opens opportunities for sellers to expand their marketing reach. E-marketplaces can be utilized by sellers to broaden the marketing reach of their products. From the consumer side, the presence of the e-marketplace presents many choices in buying goods. The e-marketplace makes it easy for buyers and sellers to deal with products. This study aims to evaluate attitudes toward online shopping.

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Photo by Christin Hume on Unsplash

Photo by Christin Hume on Unsplash

Why is it important?

This study examines one of the e-marketplaces in Indonesia with a complete inventory of goods. The large selection of goods is due to the large number of sellers who sell goods on this emarketplace. A wide variety of products and prices will satisfy potential buyers. Prospective buyers will have many options. Even so, the quality of the goods also varies. On the e-marketplace, we can find some high-quality goods, mediocre goods, and replicas of the famous brand.

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