All Stories

  1. Investigating The Impact of Cause Related Marketing on Consumer Attitude and Purchase Intention
  2. From Print to Digital Newspaper: Analysis of Consumers' Motivation to Buy Newspapers
  3. Exploring Authenticity’s: A Driver of Trust
  4. The Role of Trust and Awareness with Attitude as Mediation Variables in Behavioral Intentions to Cryptocurrency
  5. Why Do People Buy Virtual Items? An Assessment Using the Theory of Functional Value
  6. An Analysis of Online Shoppers' Acceptance and Trust toward Electronic Marketplace using TAM Model
  7. An Entrepreneurial Capacity Highlight In Feather Duster SMEs, Karanglo Village, Klaten Selatan District