Why do students purchase products from online platforms?

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Writing this article opened my mind to a lot of discussions yet to be identified by world market leaders. Internet usage in Africa and Ghana in particular is growing at quite a high level. Students have the ability to interact with sellers anywhere in the world bringing the world market right to their phones or computers. The only gap is the vast choice of online shopping platforms available to Ghanaian students due to means of payment. And this problem is enhanced by how quickly payments can be verified. Also, the cost of shipping purchased items creates a huge gap for Ghanaian students. But this gives a clear direction or dialogue on examining and evaluating the supply chain management of producers/manufacturers. How can their promising consumers in Africa benefit from receiving their products without incurring extreme shipping costs?

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