All Stories

  1. Relationship Management, Competitive Advantage and Performance of Hotels: A Resource-Based View

    Article • Journal of African Business, May 2021, Taylor & Francis

    Ms Christina Appiah-nimo

  2. Online Identity Theft on Consumer Purchase Intention: A Mediating Role of Online Security and Privacy Concern

    Article • January 2020, Springer Science + Business Media

    Ms Christina Appiah-nimo, Dr Fortune Nwaiwu

  3. ASSESSING MARKET ORIENTATION IN THE FACE OF A PANDEMIC

    Article • January 2020, Tomas Bata University in Zlin

    Ms Christina Appiah-nimo

  4. Association rule mining approach: evaluating pre-purchase risk intentions in the online second-hand goods market

    Article • Oeconomia Copernicana, December 2019, Instytut Badan Gospodarczych / Institute of Economic Research

    Ms Christina Appiah-nimo

  5. Why do students purchase products from online platforms?

    Article • Cogent Business & Management, July 2019, Taylor & Francis

    Ms Christina Appiah-nimo, Daniel Ofori

  6. SUPPLIER-RELATIONSHIP MANAGEMENT, COMPETITIVE ADVANTAGE AND FIRM PERFORMANCE IN THE SERVICE INDUSTRY: A CONCEPTUAL STUDY

    Article • January 2019, Tomas Bata University in Zlin

    Ms Christina Appiah-nimo