What is it about?
The study looks at why people choose eco-friendly tourism. It explores how personal experiences, attitudes toward nature, and social influences drive these decisions. Using data from tourists visiting natural heritage sites in China, the research shows that positive attitudes and supportive social norms encourage people to choose ecotourism. It suggests ways to promote sustainable travel and make ecotourism more popular.
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Why is it important?
This study is important because it focuses on understanding the human behaviors that drive sustainable tourism choices at a time when environmental concerns are increasingly pressing. By analyzing how personal experiences and social influences shape ecotourism decisions, the research provides actionable insights for promoting eco-friendly travel. The focus on data from UNESCO Natural World Heritage sites in China adds a unique dimension, as these locations are emblematic of both environmental conservation and tourism challenges. The findings are timely, offering guidance for policymakers and businesses to encourage sustainable practices in a rapidly growing tourism sector.
Perspectives
This publication highlights the growing importance of aligning tourism development with sustainability goals. By focusing on the psychological and social drivers of ecotourism behavior, it opens up new opportunities for targeted interventions to encourage eco-friendly travel. The study's insights can guide policymakers, tourism operators, and conservationists in designing strategies that foster positive attitudes toward ecotourism and leverage social norms to drive participation. It also sets a foundation for future research, encouraging further exploration of diverse cultural contexts and the long-term impacts of sustainable tourism practices. From a broader perspective, the research underscores the potential of ecotourism to contribute to environmental conservation, economic development, and social awareness, offering a model for how tourism can balance human needs with environmental stewardship.
Professor Maurizio Canavari
Universita degli Studi di Bologna
Read the Original
This page is a summary of: An empirical analysis of the role of experience and attitude on ecotourism consumption behaviour, Journal of Ecotourism, January 2024, Taylor & Francis,
DOI: 10.1080/14724049.2024.2305427.
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