What is it about?
Unusual. Bizarre. Outlandish. No matter how wacky, fulfilling customers' requests pays off. Grateful customers will reciprocate with recommendations, tolerance to failures or price increases and helpful feedback.
Featured Image
Read the Original
This page is a summary of: Understanding special requests as drivers of customer citizenship behaviors: the mediating role of gratitude and satisfaction, The Journal of Marketing Theory and Practice, April 2022, Taylor & Francis,
DOI: 10.1080/10696679.2022.2056708.
You can read the full text:
Contributors
The following have contributed to this page
