Influenza Prevention: Developed vs Developing Countries

What is it about?

We examined adults' intention to adopt preventive behaviors against influenza infection in developing countries (Thailand and Cambodia) and developed countries (the USA and Singapore). Only one variable surfaced related to behavioral intention in the developing countries (self-belief). In contrast, many variables relating to threat of influenza and media exposure were important predictors in developed countries.

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Why is it important?

The study is unique in determining that the key influencers of prevention behavior differ between adults in developed vs. developing contexts. The findings will be useful in developing influenza public health messaging.