All Stories

  1. Global Sentiments Surrounding the COVID-19 Pandemic on Twitter: Analysis of Twitter Trends

    Article • JMIR Public Health and Surveillance, May 2020, JMIR Publications Inc.

    Professor May O. Lwin

  2. Global Sentiments Surrounding the COVID-19 Pandemic on Twitter: Analysis of Twitter Trends (Preprint)

    Article • April 2020, JMIR Publications Inc.

    Professor May O. Lwin

  3. Examining Organizational, Cultural, and Individual-Level Factors Related to Workplace Safety and Health: A Systematic Review and Metric Analysis

    Article • Health Communication, March 2020, Taylor & Francis

    Professor May O. Lwin

  4. Cultural Determinants of Cancer Fatalism and Cancer Prevention Behaviors among Asians in Singapore

    Article • Health Communication, February 2020, Taylor & Francis

    Professor May O. Lwin

  5. Visual design for a mobile pandemic map system for public health

    Article • AI & Society, January 2020, Springer Science + Business Media

    Professor May O. Lwin

  6. Antimicrobial Resistance in the Asia Pacific region: a meeting report

    Article • Antimicrobial Resistance and Infection Control, December 2019, Springer Science + Business Media

    Professor May O. Lwin

  7. Increasing Influenza and Pneumococcal Vaccination Uptake in Seniors Using Point-of-Care Informational Interventions in Primary Care in Singapore: A Pragmatic, Cluster-Randomized Crossover Trial

    Article • American Journal of Public Health, December 2019, American Public Health Association

    Professor May O. Lwin, Tat Yean Tham

  8. “Average-Sized” Models Do Sell, But What About in East Asia? A Cross-Cultural Investigation of U.S. and Singaporean Women

    Article • Journal of Advertising, October 2019, Taylor & Francis

    Professor May O. Lwin

  9. Developing a Digital Solution for Dengue Through Epihack: Qualitative Evaluation Study of a Five-Day Health Hackathon in Sri Lanka

    Article • JMIR Formative Research, August 2019, JMIR Publications Inc.

    Professor May O. Lwin

  10. The role of socialization agents in adolescents’ responses to app-based mobile advertising

    Article • International Journal of Advertising, August 2019, Taylor & Francis

    Professor May O. Lwin

  11. Epihack Sri Lanka: development of a mobile surveillance tool for dengue fever

    Article • BMC Medical Informatics and Decision Making, June 2019, Springer Science + Business Media

    Professor May O. Lwin

  12. Parental Guidance and Children’s Healthy Food Consumption: Integrating the Theory of Planned Behavior with Interpersonal Communication Antecedents

    Article • Journal of Health Communication, February 2019, Taylor & Francis

    Professor May O. Lwin

  13. Examining Organizational, Cultural, and Individual-Level Factors Related to Workplace Safety and Health Awareness and Risks: A Systematic Review and Metric Analysis (Preprint)

    Article • October 2018, JMIR Publications Inc.

    Professor May O. Lwin

  14. Developing a digital solution for dengue through Epihack: Evaluation of a five-day health hackathon in Sri Lanka (Preprint)

    Article • July 2018, JMIR Publications Inc.

    Professor May O. Lwin

  15. Disparities in the impact of community hypertension education programme across age, gender, race and housing type

    Article • Health Education Journal, May 2018, SAGE Publications

    Professor May O. Lwin

  16. Utilization of CSR to build organizations’ corporate image in Asia: need for an integrative approach

    Article • Asian Journal of Communication, January 2018, Taylor & Francis

    Professor May O. Lwin

  17. Lessons From the Implementation of Mo-Buzz, a Mobile Pandemic Surveillance System for Dengue

    Article • JMIR Public Health and Surveillance, October 2017, JMIR Publications Inc.

    Professor May O. Lwin

  18. Mobile Communication in Myanmar

    Article • February 2017, Taylor & Francis

    Professor May O. Lwin

  19. Lessons From the Implementation of Mo-Buzz, a Mobile Pandemic Surveillance System for Dengue (Preprint)

    Article • January 2017, JMIR Publications Inc.

    Professor May O. Lwin

  20. The privacy dyad

    Article • Internet Research, August 2016, Emerald

    Professor May O. Lwin

  21. A Social Media mHealth Solution to Address the Needs of Dengue Prevention and Management in Sri Lanka

    Article • Journal of Medical Internet Research, July 2016, JMIR Publications Inc.

    Professor May O. Lwin

  22. Textual and Visual Information Disclosure Measure

    Article • January 2016, American Psychological Association (APA)

    Professor May O. Lwin

  23. Exergame Motivation Survey Questionnaire

    Article • January 2016, American Psychological Association (APA)

    Professor May O. Lwin

  24. Comparative practices of food label claims from US, EU and selected Southeast Asian countries

    Article • Journal of Consumer Marketing, November 2015, Emerald

    Professor May O. Lwin

  25. Intergenerational transfer of blood pressure knowledge and screening: a school-based hypertension awareness program in Singapore

    Article • Global Health Promotion, December 2014, SAGE Publications

    Professor May O. Lwin

  26. ‘It's effective but should I bother?’ A study of personal protection measures against Malaria in urban India

    Article • Public Health, July 2014, Elsevier

    Professor May O. Lwin

  27. Influenza Prevention: Developed vs Developing Countries

    Article • Asian Journal of Communication, June 2014, Taylor & Francis

    Professor May O. Lwin

  28. Exploratory qualitative study for community management and control of tuberculosis in India

    Article • Acta Tropica, April 2014, Elsevier

    Professor May O. Lwin

  29. A 21st century approach to tackling dengue: Crowdsourced surveillance, predictive mapping and tailored communication

    Article • Acta Tropica, February 2014, Elsevier

    Professor May O. Lwin

  30. Examining Asian Women’s Motivations to Undergo Breast Cancer Screening

    Article • Journal of Women s Health Care, January 2014, OMICS Publishing Group

    Professor May O. Lwin

  31. Can Exergames Impart Health Messages? Game Play, Framing, and Drivers of Physical Activity Among Children

    Article • Journal of Health Communication, November 2013, Taylor & Francis

    Professor May O. Lwin

  32. A study of EEG signals modeling for different scent intensity levels

    Article • November 2013, Institute of Electrical & Electronics Engineers (IEEE)

    Professor May O. Lwin

  33. Let’s play together: Effects of video-game play on intergenerational perceptions among youth and elderly participants

    Article • Computers in Human Behavior, November 2013, Elsevier

    Professor May O. Lwin

  34. See the Seal? Understanding Restrained Eaters’ Responses to Nutritional Messages on Food Packaging

    Article • Health Communication, October 2013, Taylor & Francis

    Professor May O. Lwin

  35. Dispelling Myths and Misinformation Using Social Media: A Three-Countries Comparison Using the Case of Tuberculosis

    Article • September 2013, Institute of Electrical & Electronics Engineers (IEEE)

    Professor May O. Lwin

  36. Cognitive, personality, and social factors associated with adolescents' online personal information disclosure

    Article • Journal of Adolescence, August 2013, Elsevier

    Professor May O. Lwin

  37. 3D characterization and trend analysis of scents from EEG recordings of repeated scent exposure

    Article • July 2013, Institute of Electrical & Electronics Engineers (IEEE)

    Professor May O. Lwin

  38. Determinants of Food Label Use among Supermarket Shoppers: A Singaporean Perspective

    Article • Journal of Nutrition Education and Behavior, May 2013, Elsevier

    Professor May O. Lwin

  39. Mo-Buzz: Socially-Mediated Collaborative Platform for Ubiquitous Location Based Service

    Article • January 2013, Springer Science + Business Media

    Professor May O. Lwin

  40. Childhood Obesity and Exergames: Assessments and Experiences from Singapore

    Article • November 2012, Springer Science + Business Media

    Professor May O. Lwin

  41. Online usage motive and information disclosure for preteen children

    Article • Young Consumers Insight and Ideas for Responsible Marketers, November 2012, Emerald

    Professor May O. Lwin

  42. The efficacy of exergames-incorporated physical education lessons in influencing drivers of physical activity: A comparison of children and pre-adolescents

    Article • Psychology of Sport and Exercise, November 2012, Elsevier

    Professor May O. Lwin

  43. Scenting movie theatre commercials: The impact of scent and pictures on brand evaluations and ad recall

    Article • Journal of Consumer Behaviour, April 2012, Wiley

    Professor May O. Lwin

  44. The Role of Media Exposure, Peers, and Family on Body Dissatisfaction amongst Boys and Girls in Singapore

    Article • Journal of Children and Media, February 2012, Taylor & Francis

    Professor May O. Lwin

  45. Stop bugging me: An examination of adolescents’ protection behavior against online harassment

    Article • Journal of Adolescence, February 2012, Elsevier

    Professor May O. Lwin

  46. Online Harassment Protection Survey

    Article • January 2012, American Psychological Association (APA)

    Professor May O. Lwin

  47. Online Privacy Trustmarks

    Article • Journal of Advertising Research, September 2011, WARC Limited

    Professor May O. Lwin

  48. Consumer Perceptions of the Antecedents and Consequences of Corporate Social Responsibility

    Article • Journal of Business Ethics, June 2011, Springer Science + Business Media

    Professor May O. Lwin

  49. Is scent‐enhanced memory immune to retroactive interference?

    Article • Journal of Consumer Psychology, March 2011, Wiley

    Professor May O. Lwin

  50. American Symbolism in Intercultural Communication: An Animosity/Ethnocentrism Perspective on Intergroup Relations and Consumer Attitudes

    Article • Journal of Communication, August 2010, Oxford University Press (OUP)

    Professor May O. Lwin

  51. Product Scent and Memory

    Article • Journal of Consumer Research, June 2010, Oxford University Press (OUP)

    Professor May O. Lwin

  52. Exploring the superadditive effects of scent and pictures on verbal recall: An extension of dual coding theory

    Article • Journal of Consumer Psychology, May 2010, Wiley

    Professor May O. Lwin

  53. Motivators of Condom Usage: Homosexuals vs. Heterosexuals

    Article • Health Communication, January 2010, Taylor & Francis

    Professor May O. Lwin

  54. Exporting America: usage of symbols in international advertising under conditions of consumer ethnocentrism and U.S.-focused animosity

    Article • International Journal of Advertising, January 2010, Taylor & Francis

    Professor May O. Lwin

  55. Slogans

    Article • International Journal of Advertising, January 2010, Taylor & Francis

    Professor May O. Lwin

  56. Self-Regulatory Safeguards and the Online Privacy of Preteen Children

    Article • Journal of Advertising, December 2009, Taylor & Francis

    Professor May O. Lwin

  57. Regulatory Focus Theory, Trust, and Privacy Concern

    Article • Journal of Service Research, November 2009, SAGE Publications

    Professor May O. Lwin

  58. Providing Parents with Online Privacy Information: Approaches in the US and the UK

    Article • Journal of Consumer Affairs, September 2009, Wiley

    Professor May O. Lwin

  59. Does Audiovisual Congruency in Advertisements Increase Persuasion? The Role of Cultural Music and Products

    Article • Journal of Global Marketing, April 2009, Taylor & Francis

    Professor May O. Lwin

  60. Midwives and mobiles: using ICTs to improve healthcare in Aceh Besar, Indonesia1

    Article • Asian Journal of Communication, December 2008, Taylor & Francis

    Professor May O. Lwin

  61. An International Perspective of Online Disclosure Presentation: A Comparison of Banner Ad Disclosures from United States, United Kingdom, and Singapore Web Sites

    Article • Journal of Consumer Policy, July 2008, Springer Science + Business Media

    Professor May O. Lwin

  62. Protecting children's privacy online: How parental mediation strategies affect website safeguard effectiveness

    Article • Journal of Retailing, June 2008, Elsevier

    Professor May O. Lwin

  63. Disclosures Exposed: Banner Ad Disclosure Adherence to FTC Guidance in the Top 100 U.S. Web Sites

    Article • Journal of Consumer Affairs, September 2007, Wiley

    Professor May O. Lwin

  64. Causes and consequences of consumer online privacy concern

    Article • International Journal of Service Industry Management, August 2007, Emerald

    Jochen Wirtz, Professor May O. Lwin

  65. Protecting Children from Myopia: A PMT Perspective for Improving Health Marketing Communications

    Article • Journal of Health Communication, May 2007, Taylor & Francis

    Professor May O. Lwin

  66. How Effective Are Loyalty Reward Programs in Driving Share of Wallet?

    Article • Journal of Service Research, May 2007, SAGE Publications

    Professor May O. Lwin

  67. Consumer online privacy concerns and responses: a power–responsibility equilibrium perspective

    Article • Journal of the Academy of Marketing Science, February 2007, Springer Science + Business Media

    Jochen Wirtz, Professor May O. Lwin

  68. Author Privacy, Data Fabrication, and Knowledge Discovery in Databases

    Article • November 2006, Institute of Electrical & Electronics Engineers (IEEE)

    Professor May O. Lwin

  69. Promises, Promises: How Consumers Respond to Warranties in Internet Retailing

    Article • Journal of Consumer Affairs, August 2006, Wiley

    Professor May O. Lwin

  70. Television’s Glocal Advertising in Veridical Product Narrative: A SE Asian Reception Study of Consumer Alignment/Alienation

    Article • Consumption Markets & Culture, March 2006, Taylor & Francis

    Professor May O. Lwin

  71. Consumer Responses to English Accent Variations in Advertising

    Article • Journal of Global Marketing, August 2005, Taylor & Francis

    Professor May O. Lwin

  72. Knowledge and beliefs on corneal donation in Singapore adults

    Article • British Journal of Ophthalmology, July 2005, BMJ

    Professor May O. Lwin

  73. A Model Integrating the Multidimensional Developmental Theory of Privacy and Theory of Planned Behavior to Examine Fabrication of Information Online

    Article • Marketing Letters, December 2003, Springer Science + Business Media

    Professor May O. Lwin

  74. Marketers’ Boon in Cyberspace: The Anticybersquatting Consumer Protection Act

    Article • Journal of Marketing & Public Policy, April 2003, SAGE Publications

    Professor May O. Lwin

  75. Advertising in Singapore

    Article • January 2002, Springer Science + Business Media

    Professor May O. Lwin

  76. GULFSTREAM AEROSPACE CORPORATION — PENETRATING ASIA'S CORPORATE JET MARKET

    Article • Asian Case Research Journal, June 2001, World Scientific Pub Co Pte Lt

    Jochen Wirtz, Professor May O. Lwin

  77. Myanmar

    Article • Thunderbird International Business Review, January 2001, Wiley

    Professor May O. Lwin

  78. The Influence of Spokesperson's Race in Relation to Accents Used in Television Commercials

    Article • Journal of Current Issues & Research in Advertising, March 2000, Taylor & Francis

    Professor May O. Lwin

  79. The Effect of an Audio Stimulus

    Article • Journal of International Consumer Marketing, September 1999, Taylor & Francis

    Professor May O. Lwin

  80. General Perception of Word-of-Mouth Communication as a Source of Information: The Case of Singapore

    Article • Asia-Australia Marketing Journal, August 1995, Elsevier

    Professor May O. Lwin

  81. Word‐of‐mouth Communication in Singapore:With Focus on Effects of Message‐sidedness, Source and User‐type

    Article • Asia Pacific Journal of Marketing and Logistics, January 1995, Emerald

    Professor May O. Lwin

  82. Singapore

    Article • Springer Science + Business Media

    Professor May O. Lwin