What is it about?
The article describes the website of the trade union that organises the workers at Google/Alphabet (Alphabet Workers Union - AWU) and shows how, through precise visual and linguistic choices, feelings are placed at the centre of the union's collective identity.
Featured Image
Photo by Claudio Schwarz on Unsplash
Why is it important?
The peculiarity of the article is given primarily by its object of study. Indeed, first of all this is one of the first trade unions to get created in the tech sector, moreover Trade Unions normally avoid using references to feelings when creating their identity. Apart from this, the multimodal approach used to analyse the website is illuminating and bears exceptional explanatory force.
Perspectives
Researching this article has given me hope in the possibilities that can be opened by humans coming together and always finding new ways to act collectively and be a force for positive change in the world.
Claudia Ortu
Universita degli Studi di Cagliari
Read the Original
This page is a summary of: The place of feelings, Language Context and Text The Social Semiotics Forum, August 2024, John Benjamins,
DOI: 10.1075/langct.00070.ort.
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