Behind the Laughs: What Cong TV’s Videos Say About Filipino Society

What is it about?

By using a theory called semiology from Roland Barthes, this study examines Cong TV’s vlogs to show how everyday humor can carry hidden messages about power, class, gender, and colonial mentality. It invites viewers to look beyond entertainment and recognize the social ideas in digital content.

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Photo by Irish83 on Unsplash

Photo by Irish83 on Unsplash

Why is it important?

This is timely as online influencers now play a major role in shaping public opinion, especially among Filipinos. The work challenges the belief that vlogs are just for fun—it reveals their potential to reinforce or question harmful social norms. This makes the study relevant for media scholars, cultural critics, educators, and even content creators who want to better understand the subtle influence of everyday media.